Marketing stories—Continued
Navy Office of Information (NAVINFO), role of,
4-16
success rate, 4-16
Media actions, 4-5
Media communications strategies, 4-6
Media embark 4-14
approval authority, 4-14
escorts, 4-15
pre-departure briefing, 4-15
preparing the command, 4-15
Media/military relations during hostilities, 4-17
family considerations, 4-17
media prod, 4-17
Media/military relations, importance of, 4-1
public opinion, 4-1
trends, 4-1
Media relations, role of the PAO/senior JO in, 4-6
Media types, 4-2
books, 4-5
internal or promotional publications, 4-5
magazines, 4-4
magazines, news, 4-4
magazines, consumer, 4-5
newspaper, 4-3
radio, 4-3
syndicates, 4-4
television, 4-3
Memorandum for the record, 1-35
Memorial service, 2-32
responsibilities, 2-32
written plan, 2-32
Microcomputers, 1-50
backing up distribution diskettes, 1-54
backing up text/data files, 1-54
central processing unit (CPU), 1-50
Microcomputers—Continued
diskette, 1-52
disk operating system (DOS), 1-53
hard disk, 1-52
history, 1-50
keyboard, 1-51
local-area networks (LANS), 1-54
monitor, 1-51
printers, 1-53
user/applications software, 1-54
N
Naval messages, 1-25
parts of, 1-25
Navy staff organization, 1-1
command and staff action, 1-2
functions, 1-3
relationship with the flagship, 1-4
typical structure of, 1-2
NBS detachment administration, 8-1
continuity, 8-3
cross-training, 8-3
departments, 8-1
operations, 8-2
standard operating procedures, 8-2
station organization, 8-1
training, 8-3
News conference, 4-12
command participants, 4-12
conducting, 4-14
inviting news media, 4-12
preparing participants, 4-12
site requirements, 4-12
News release in message form, 1-29
INDEX-4
