The nameplate can be made to float on the page.
Although a nameplate that runs the entire width of the
page can be made to float, a floating nameplate usually
occupies two or three columns and is placed anywhere
in the upper third of the page.
FLAGS
A flag of the newspaper is a display used by a
newspaper to indicate section pages or special pages,
such as editorial, sports and family pages. Just like
nameplates, a flag should not dominate its page and
should appear above the fold. Flags can also be floated.
(NOTE: Some authorities maintain that a flag is the
same as a nameplate and identify a section head as a
“section logo.” We do not.)
MASTHEAD
A masthead of the newspaper is often refereed to,
incorrectly, as a nameplate. A masthead is a statement
that should appear in every edition to give information
about the publication.
The masthead of a CE or funded military newspaper
includes the following elements:
l
l
l
l
l
l
The name of the officer in command or head of
the activity.
The name of the newspaper and the producing
command.
The following statement: “The editorial content
of this newspaper is prepared, edited and
provided by the public affairs office of
(command).”
The name, rank or rate (if military) and editorial
position on the newspaper staff of all personnel
assigned newspaper production and editing
duties. This is listed under the heading
“(command) Editorial Staff.”
The following disclaimer: “This newspaper is an
authorized publication for members of the
military services (add the words “stationed
overseas” “at sea” or “and their families” if
applicable). Its contents do not necessarily reflect
the official views of the U.S. Government, the
Department of Defense or the U.S. Navy and do
not imply endorsement thereof.”
The following disclaimer (for CE newspapers
only): “The appearance of advertising in this
newspaper, including inserts of supplements,
does not constitute endorsement by the
Department of Defense, the U.S. Navy, (name of
command) or (name of publisher) of the products
and services advertised”
“Everything advertised in this newspaper shall
be made available for purchase, use or patronage
without regard to race, color, religion, gender,
national origin, age, marital status, physical
handicap, political affiliation or any other
nonmerit factor of the purchaser, user or patron.
If a violation or rejection of this equal
opportunity policy by an advertiser is confirmed,
the publisher shall refuse to print advertising
from that source until the violation is corrected”
“Published by (name of publisher), a private firm
in no way connected with the DoD or U.S. Navy,
under exclusive contract with the U.S. Navy.”
For second-class mailing, postal regulations require
a masthead to be within the first five pages of the
newspaper. These regulations also require that the
masthead contain the following information:
l Name of publication
l Date of issue
. Frequency of publication
l Issue number
l Subscription price (if applicable)
l Name and address of the publisher
l Second-class mailing imprint
The masthead of CE or funded newspapers must be
printed in type not smaller than six point. Additional
information on mastheads maybe found in PA Regs or
Ship or Station Newspaper/Civilian Enterprise (CE)
Publications, NAVPUBINST 5600.42 series.
HEADLINES
Headlines, or simply heads, contribute to all five
concepts of newspaper design — balance, contrast,
rhythm, unity and harmony.
The headline for one story should be separated from
that of another. Heads that appear side by side (called
‘Tombstones”) could be read as one head and confuse
the reader. Tombstoning also prevents each head from
gaining its share of attention.
When headlines and pictures are used together, they
should be placed so the reader is not confused by their
positions. You should not place a picture between a
8-22
