paragraph. When there is a widow, carry two lines to the new column or page. Wrapping Copy When you wrap copy, wrap at least 1 inch of copy into the next column. That is approximately six lines of type. Studies have shown that anything less than an inch of copy lacks eye appeal. When  you  wrap  a  story,  split  paragraphs  at  the bottom of the column, when possible, to indicate to the reader that the story continues in the next column. Folio Line A folio line is an identification line of the newspaper on each page. The folio line on the front page is different from those on inside pages, as described in the following sections. FRONT-PAGE  FOLIO  LINE.—   A   front-page folio line joins the nameplate and consists of the volume number (the number of years the publication has been in   print),   the   issue   number   (the   number   of   issues published within the present year), command, location (city and state), and date of publication. It does not carry a page number and is usually separated from the flag by a border and a cutoff rule or by two cutoff rules. INSIDE PAGE FOLIO LINE.—  An inside page folio line generally runs at the top of each page. It also can run as part of a flag that appears on special pages or within the masthead on the editorial page. The inside page  folio  line  consists  of  the  publication  date  (left corner of the page), name of the newspaper (centered) and  the  page  number  (right  corner  of  the  page).  An inside page folio line is normally separated from the rest of the page by a cutoff rule, but as you can see in figure 8-15, this is not a requirement. PAGE  PERSONALITY The quality of the layout and makeup of the inside pages  of  your  newspaper  should  receive  the  same attention as the front page of the newspaper. Readers should not be shortchanged once they leave the front page of a newspaper. Special pages, such as editorial, family and sports, should have their own personalities. Editorial Page The editorial page probably is the least read of all the  inside  pages.  The  reason  can  be  attributed particularly  to  makeup.  Most  editorial  pages  are  very dull and very gray. A good editorial page should be as different in makeup from other inside pages as possible. Use  pictures  and  artwork,  white  space,  odd-column  sets and other elements of makeup to give the editorial page its own special traits. Family/Leisure Page An appealing family/leisure page features delicate type,  white  space  and  artistic  designs.  Use  large  and dramatic  pictures  to  complement  articles  on  off-duty leisure  activities. Sports Page An attractive sports page contains plenty of action pictures. Be sure to include masculine type, white space, odd-column   sets   and   large,   bold   headlines   to complement the flavor of this popular newspaper page. Other Pages Inside   news   and   feature   pages   should   be   as attractive  as  front  pages  within  the  limitation  of available  space.  Use  pictures,  white  space,  multicolumn heads, artistic designs and groupings of related news and features  on  these  pages. PICTURE STORY LAYOUT LEARNING   OBJECTIVE:   Analyze   the   main points of a picture story layout. The picture story layout (also addressed in Chapter 12)  is  a  special  challenge  to  a  layout  editor.  A  good picture  story  is  a  logical,  well-organized,  self-contained unit in which each part has a specific function. The format used to layout the picture story depends on space limitations and what you, as the layout artist, consider   the   most   attractive   arrangement.   With   an imaginative  photographer,  the  number  of  interesting picture   stories   your   publication   can   produce   are unlimited. Once you have been provided with a variety of  interesting,  action-packed  pictures  suitable  for reproduction,   the   layout   is   up   to   you.   Let   your experience  and  good  judgment  be  your  guide  in determining  the  arrangement  of  pictures,  headlines, cutlines,  text  and  borders. A  good  picture  story  layout  (fig.  8-20)  can  add immeasurable y to the interest and attractiveness of your publication. Like feature stories, picture stories can be made up in advance and used as either regular attractions or to spice up occasional issues. 8-25