DESIGN— The function of planning for the total
structure of a newspaper page before any layout
work is done.
DESIGN, BRACE— See DESIGN, FOCUS.
DESIGN, CIRCUS— A traditional front-page news-
paper design pattern in which each individual
element competes for the reader’s immediate
attention, resulting in no clear focus of interest on
the page.
DESIGN, FOCUS— A traditional front-page news-
paper design pattern in which the headlines and
pictures are positioned on the page to form a
diagonal line from the upper left-hand comer to the
lower right-hand corner.
DESIGN, FUNCTIONAL— A contemporary front-
page newspaper design pattern in which the page is
made up in a reamer that will be most appealing and
convenient to the reader.
DESIGN, GRID— A contemporary front-page news-
paper design consisting of modules of varying sizes
with the grid lines formed by the spaces between
columns and the spaces separating stories.
DESIGN, HORIZONTAL— A contemporary front-
page newspaper design pattern where elements are
placed on the page. The page is made up with the
elements being placed on the page so the majority
of the elements present a horizontal display.
DESIGN, MODULAR— A contemporary front-page
newspaper design pattern where pleasing blocks
(modules) of vertical and horizontal rectangles are
combined.
DESIGN, RAZZLE-DAZZLE— See DESIGN,
CIRCUS.
DESIGN, SINGLE THEME— A contemporary front-
page newspaper design that emphasizes a single,
important story or issue without the use of stories or
reefers.
DESIGN, TOTAL THEME— A contemporary front-
page newspaper design that emphasizes a single,
important story or issue with a large photograph (or
line art) covering the entire area, a single story and
photograph, or a billboard (dominant photograph
with page reefers to major stories).
DESKTOP PUBLISHING— The use of a micro-
computer, page layout software and a laser printer
to generate typeset-quality graphics and text.
DEVELOPER (CHEMICAL)— A chemical agent
used to produce a visible image on an exposed
photographic layer.
DIRECTIVE— A type of correspondence that
prescribes or establishes policy, organization,
conduct, methods or procedures; requires action or
sets forth information essential to the effective
administration or operation of activities concerned;
or contains authority or information that must be
issued formally.
DIRECTOR— In television, the individual in charge of
the studio production team. The director gives
instructions to every member of the team, either
directly, or in the case of the talent, indirectly.
DISPLAY SCREEN— Another name for a computer
monitor.
DMI— Defense Media Institute. Provides specialized
instruction for all military service personnel in the
public affairs field.
DODGING— In still photography, a printing technique
in which certain areas being exposed are
temporarily shielded, thereby producing a different
exposure than that used for the rest of the print.
DOLLY— In television, a secondary camera movement
where the camera and pedestal are moved toward or
away from the subject.
DOMINANT ELEMENTS— See NEWS PEG.
DUMMY— The process of indicating where each
element will be placed on a layout sheet (sometimes
called dummying or roughing in).
ECHO— In radio, the repetition of sound usually
achieved by using a reel-to-reel tape recorder.
ECU— Editing control unit. In television, a piece of
electronic equipment used to control the playback
and edit/record videocassette recorders during
videotape editing.
EDITING CELL— An area of a television studio
devoted to videotape editing. Most editing cells in
NBS detachments include a playback videocassette
recorder (VCR), edit/record VCR, two television
monitors, audio mixer and an editing control unit
(ECU).
EDITORIALIZING— A violation in newswriting that
occurs when the writer consciously or uncon-
sciously expresses doubt, censure or praise in a
news story or headline.
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