Advertising and Promotion
Sufficient funds allocated for advertising purposes
Announcements prepared for distribution to civic and fraternal groups
Cooperation of local merchants enlisted, including:
Space for window advertisements
Placement of paid advertisements in newspapers
Congratulatory messages obtained from manufacturers or interested civic
organizations
Editors of appropriate trade and business journals contacted
Special devices prepared, including:
Posters and placards
Leaflets to be dropped by aircraft, if practicable
Banners for main streets
Car bumper signs
Decals
Hotel lobby exhibits and window displays prepared
Television advertising footage prepared
Material prepared for continuous promotion in station newspaper and daily
bulletins prior to and during event
Thank you letters prepared for mailing to all who assisted
VIPs AND GUESTS
Prospective guest list prepared well in advance, including the following as
potentials:
Governor of state
Mayor of community
President of Chamber of Commerce, heads of other civic organ-
izations, e.g., American Legion, VFW, service clubs (Rotary, Kiwanis,
Lions)
Heads of fraternal organizations (Elks, Moose, Eagles)
Heads of women’s organizations
Heads of other organizations, as appropriate to occasion
Executives of local newspapers and radio stations
Labor union officials
Leading industrialists and professional personnel, as appropriate to
the occasion
Military officials
Distinguished retired or inactive military personnel
AVII-4
