Figure 14-18.—Unbalanced (left) and balanced station identification visual.television set and must be used according to its gray scalevalue. The best way to test colors is to check them with acolor television camera and monitor. You will find thatbrown, purple, dark blue and black appear black on amonochrome television; red, medium blue and mediumgreen appear dark gray; light blue, chartreuse, gold andorange appear light gray; and pastels, bright yellow, lightgray and tan appear almost white.Even a color television system acts as a filter — itonly sees a portion of the hue (color) and saturation (colorstrength) that the human eye can see. Most color camerashave trouble with the colors red and orange. Saturatedcolors cause excessive video noise or color stretching overthe entire screen. Stripes or color banding also may showup as color vibrations, thus disrupting the picture. Staywith basic, solid colors — primarily blues and greens —and avoid supersaturated reds and oranges.Studies have revealed that color may influence ourjudgments of size, weight and temperature, and evenaffect our psychological state of mind. Colors are viewedas “high energy” or “low energy.” Cool colors areconsidered low energy; warm colors are termed “highenergy.” Make sure you avoid using two colors that havethe same value on the gray scale.BALANCE AND COMPOSITIONBalance and composition are also important factorswhen you design television visuals. For full screen visuals,make sure the design is balanced and aestheticallypleasing to the viewer. Try to visualize the final, on-airpicture before you use it in a production. An example isthe station identification visual shown in figure 14-18.LETTERINGLetters too small or too thin will not be seen by theviewer. A general rule of thumb is not to use letterssmaller than 15 to 20 percent of the essential area. If thevisual is too busy or includes too much material, it willprobably distract your audience. Five or six lines of 15 to20 characters is considered the most a viewer can handleat onetime.TELEVISION MICROPHONESLEARNING 0BJECTIVE: Recognize the types ofmicrophones used in television productions.Sound plays a vital role in the televisioncommunication process. Most human intelligence istransmitted through sound; therefore, good quality soundis an important part of television. However, good qualitysound is rather difficult to achieve at times because soundsources may be in motion, talent may speak to the cameraand not into the microphone and microphones mustsometimes be hidden from the view of the camera. Tohelp solve these audio problems, you should have a basicunderstanding of television microphones.Microphones are usually classified according to theway they pick up sound, also known as their polar pattern.Sound in physical terms is the vibration of air particles orsmall fluctuations of air pressure that spread like wavesfrom a source of sound. Human ears respond to thischange in pressure within a sound field. Similar to ahuman ear, microphones respond to the change in airpressure created by sound waves and convert thefluctuations of pressure into electrical current.14-19
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