paragraph. When there is a widow, carry two lines to the
new column or page.
When you wrap copy, wrap at least 1 inch of copy
into the next column. That is approximately six lines of
type. Studies have shown that anything less than an inch
of copy lacks eye appeal.
When you wrap a story, split paragraphs at the
bottom of the column, when possible, to indicate to the
reader that the story continues in the next column.
A folio line is an identification line of the newspaper
on each page. The folio line on the front page is different
from those on inside pages, as described in the following
FRONT-PAGE FOLIO LINE. A front-page
folio line joins the nameplate and consists of the volume
number (the number of years the publication has been
in print), the issue number (the number of issues
published within the present year), command, location
(city and state), and date of publication. It does not carry
a page number and is usually separated from the flag by
a border and a cutoff rule or by two cutoff rules.
INSIDE PAGE FOLIO LINE. An inside page
folio line generally runs at the top of each page. It also
can run as part of a flag that appears on special pages or
within the masthead on the editorial page. The inside
page folio line consists of the publication date (left
corner of the page), name of the newspaper (centered)
and the page number (right corner of the page). An
inside page folio line is normally separated from the rest
of the page by a cutoff rule, but as you can see in figure
8-15, this is not a requirement.
The quality of the layout and makeup of the inside
pages of your newspaper should receive the same
attention as the front page of the newspaper. Readers
should not be shortchanged once they leave the front
page of a newspaper. Special pages, such as editorial,
family and sports, should have their own personalities.
The editorial page probably is the least read of all
the inside pages. The reason can be attributed
particularly to makeup. Most editorial pages are very
dull and very gray. A good editorial page should be as
different in makeup from other inside pages as possible.
Use pictures and artwork, white space, odd-column sets
and other elements of makeup to give the editorial page
its own special traits.
An appealing family/leisure page features delicate
type, white space and artistic designs. Use large and
dramatic pictures to complement articles on off-duty
An attractive sports page contains plenty of action
pictures. Be sure to include masculine type, white space,
odd-column sets and large, bold headlines to
complement the flavor of this popular newspaper page.
Inside news and feature pages should be as
attractive as front pages within the limitation of
available space. Use pictures, white space, multicolumn
heads, artistic designs and groupings of related news and
features on these pages.
PICTURE STORY LAYOUT
LEARNING OBJECTIVE: Analyze the main
points of a picture story layout.
The picture story layout (also addressed in Chapter
12) is a special challenge to a layout editor. A good
picture story is a logical, well-organized, self-contained
unit in which each part has a specific function.
The format used to layout the picture story depends
on space limitations and what you, as the layout artist,
consider the most attractive arrangement. With an
imaginative photographer, the number of interesting
picture stories your publication can produce are
unlimited. Once you have been provided with a variety
of interesting, action-packed pictures suitable for
reproduction, the layout is up to you. Let your
experience and good judgment be your guide in
determining the arrangement of pictures, headlines,
cutlines, text and borders.
A good picture story layout (fig. 8-20) can add
immeasurable y to the interest and attractiveness of your
publication. Like feature stories, picture stories can be
made up in advance and used as either regular attractions
or to spice up occasional issues.