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Journalist 3 & 2 - Introduction to Journalism and other reporting practices
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Figure  8-19.—Newspaper  nameplates. ELEMENTS OF NEWSPAPER MAKEUP LEARNING   OBJECTIVE:   Identify   the individual  elements  used  in  ship  or  station newspaper makeup. Thus far, all the subject matter in this chapter has dealt   with   the   tools   and   materials   available   for presenting the reader of a ship or station newspaper with an  attractive,  interesting  and  convenient  look  at  the news.  Whether  you  achieve  the  desired  product  will depend  on  how  these  tools  and  materials  are  used  in assembling your newspaper. If  you  are  the  person  responsible  for  laying  out, making up or actually pasting up your newspaper, you should  adopt  a  basic  typographic  plan  or  style.  First, read all of the copy being considered for the newspaper. Study the pictures and other artwork closely. Visualize the news story message, or ideas, and the nature of the artwork as a whole. Decide the relative importance of the elements; then put the entire page together using the individual   components   of   newspaper   makeup   (fig. 8-18). Makeup creates recognition of a newspaper. A good editor varies the makeup in each issue, so the readers are not bored with the newspaper. On the other hand, each page will resemble the previous editions enough so the reader can immediately identify it. The following components help the reader identify a  newspaper: l   Nameplate l   Flags l   Masthead .   Headlines l   Pictures l Whites, grays and blacks .   Rules NAMEPLATE The  nameplate  should  be  simple  in  design, attractive,  and  in  harmony  with  the  character  of  the paper. Its type should either harmonize or contrast with the  headline  type.  The  nameplate  can  combine  type  and artwork  together.  The  artwork  however,  should  not make the nameplate jumbled and hard to read. Figure 8-19 shows several examples of nameplates. 8-21







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