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Typography
Newspaper Makeup

Journalist 3 & 2 - Introduction to Journalism and other reporting practices
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ROMAN.—   Roman  is  the  type  most  commonly used for the text of magazines, newspapers and books. It is chosen because most readers are familiar with it and Because it is the easiest to read in smaller sizes and in lengthy  articles. Roman types are divided into two classifications: modern  and  old  style.  The  chief  difference  between modern and old style reman is found in the serifs (the small cross strokes at the ends of the main lines of a letter). The old style letter has soft, rounded serifs, while the  modern  letter  has  heavier  shadings  and  thin, clean-cut hairlines. GOTHIC.—   Study  the  difference  between  the reman letter and the gothic letter in figure 8-15. You will notice  that  where  the  reman  letter  is  composed  of  a series   of   thick   and   thin   lines,   the   gothic   letter   is constructed  of  lines  of  even  weight.  It  has  no  serifs (known in the printing profession as “saris serif”); it is perfectly plain. Gothic type is popular for use on posters and  as  headlines. TEXT.— Text type is sometimes referred to as “Old English.” Text was the first type style used in the history of  printing.  Although  it  is  still  used  frequently,  it  is generally  limited  to  a  few  lines  of  copy.  As  far  as newspaper  work  is  concerned,  it  should  be  limited  to something  formal,  such  as  religious  announcements, prayers, programs and invitations. ITALIC.—  In italic type, the letters are slanted and made   to   match   almost   every   reman,   gothic   and contemporary type style in use today. Italic is used in text  matter  to  show  emphasis.  Although  italic  was originally  used  for  text,  it  was  rather  hard  to  read  in lengthy articles and it is seldom used for this purpose today. SCRIPT.— Script typefaces have little connecting links, or kerns, that combine the letters and give them the  appearance  of  handwriting.  Script  is  suitable  for announcements  and  invitations. CONTEMPORARY.—   The  past  50  years  have been highly significant in typographic history. The old gothics  have  had  their  faces  lifted,  and  new  streamlined faces  have  appeared  everywhere.  Contemporary  type refers to the thousands of modern, artistic faces used in a variety of ways, such as advertisements, labels on cans and   boxes,   display   composition   and   television commercials.  The  example  of  contemporary  type  shown in figure 8-15 is bold (heavy block), but the same group contains  lightface  letters.  In  general,  modern  types feature more lightface than bold. Figure 8-16.—Various typefaces in the Bodoni family. Type  Families From  classes,  type  is  further  categorized  into typefaces that are similar in design, though not exactly alike. These groups are called type families. Each type family   has   a   name   and   a   certain   basic   family resemblance.  Many  type  families  are  named  for  their creators, such as Bodoni and Goudy. Some names come from  regions  or  nations:  Caledonia  and  Old  English. Some  type  families  include  dozens  of  typefaces,  all different   in   some   way,   yet   all   having   general characteristics  that  unmistakable  y  identify  them  as members of their particular family, such as the Bodoni family in figure 8-16. Type  Series The next type category refers to the weight, width and angle of type. This category is called type series. 8-17







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