jockeys (DJs) show? These types of questions and
many more are to be answered within the station SOP
book. Recall rosters for the command should also be
placed in the SOP. All emergency action plans should
be placed in the book and exact copies should be
distributed to each board operations site. (More than
likely, emergencies will occur after normal working
hours are over.) DoD 5120.20-R contains information
on station identifications and emergency announce-
ments and that will help you when writing an SOP for
your station. A periodic review of the SOP by all hands
is a must.
CONTINUITY
The continuity department writes, receives and
checks all spot announcement copy before it is aired.
The continuity department makes sure the copy is
according to station SOP to include format, time and
good taste, and so forth. The copy is usually kept in a
continuity book used for on-air purposes and an alibi file
is maintained that will hold the announcements for one
year. (It is a good idea to keep all news copy in an alibi
file for one year also.) The continuity department
interacts with virtually everyone in the station. It must
interact with the operations manager and program
manager concerning station policies, procedures and
spot programming, and with production personnel about
any equipment, props or graphics that might be needed.
It must also interact with the on-air talent to make sure
that intended messages or objectives of locally produced
spots are met.
Continuity could be a single department at very
large stations, but within NBS detachments, it is more
than likely one of the functions of the radio department.
Again, this organizational decision is made by the
station OIC based on available resources. However,
there should always be someone specifically
accountable for continuity at the station. Always
remember: the primary objective of the Armed Forces
Radio and Television Service (and thus NBS
detachments) is the timely dissemination of command
information to military, DoD personnel and their family
members. One of the most effective methods of
fulfilling this mission is by radio and television spot
announcements.
TRAINING
Most often a senior petty officer is appointed as the
training PO for the detachment, and it is that POs job
to make sure each person filling a position at the station
is adequately prepared for the job. Every journalist at
the station should be trained as a basic broadcaster. As
stated earlier, knowing how to teach the fundamentals
is the underlying mission of this chapter. Later in this
chapter, we explore what the senior JO should know
before attempting to teach the two most basic tasks of
broadcast journalism: announcing and interviewing.
CROSS-TRAINING
You read about the importance of cross-training in
Chapter 1. Cross-training at an NBS detachment, as in
a public affairs office, is extremely important for a
number of reasons. First, you want all your people to
have the benefit of experience at every position in the
detachment. This will produce well-rounded leadership
in the future Navy. Second, no one should ever be
indispensable. You never know when tragedy,
emergency transfers, TADs or combat casualties might
occur. Third, cross-training for most sailors is fun.
There are countless business school text books crying
for management to keep employees interested in the job
by letting them see the big picture and accomplish
different tasks. In Navy broadcasting, keeping young
sailors away from the equipment on their days off is
often a problem.
TELEVISION PROGRAMMING
Learning Objective: Recognize the principles, capa-
bilities and requirements of television programming.
Preparing a master television schedule is a lot more
than just taking available program material and falling
in the blanks on a schedule. For the military pro-
grammer, it is a complex blend of what the audience
wants and when, fulfilling command information
requirements and adhering to policies laid down by
everyone from AFRTS to your local station manager.
Your primary objective is to pass command information
onto the viewer. The trick to doing this effectively is for
you to program your station in a way that attracts the
viewer and keeps him watching. In other words, hook
em, keep em and inform em. You are simply
responding to and meeting the needs of the audience and
that makes for effective programming,
In this section, we will cover the primary
considerations in making programming decisions. We
will also cover the mechanics of preparing the master
television schedule and how to promote it once the
schedule is complete. The examples given in this section
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