Staffs are organized to assist the commander in
decision-making and accomplishing the mission of the
command. A staff must be immediately responsibe to
the needs of the commander and of subordinate units to
make sure all pertinent information is available for
consideration, to reduce the time needed for control,
integration and coordination of operations, to reduce
errors and to minimize the requirement for detailed
supervision of routine matters by the commander.
STAFF FUNCTIONS
Effective staff procedures assist a commander by
decreasing the number of items requiring command
decisions, speeding up the processing of information
into material useful to the commander in making
decisions and improving the quality of the product
presented to him.
It is important for personnel assigned to the public
affairs staff to not only know the detailed procedures and
techniques of their own office, but also those commonly
used by all staff divisions. The broad functions
performed by all sections of the staff in their daily
activities are as follows:
. To provide advice and information
. To develop plans
. To organize resources
. To achieve coordination
. To make recommendations and decisions
. To prepare and transmit directives
. To maintain control through supervision
Advise and Provide Information
Information bearing on particular situations
continuously flows into a headquarters by telephone,
facsimile machine, mail, messages and word of mouth.
It comes from higher and lower echelons, from
intelligence reports, routine reports and personal
observation and conversations.
The public affairs staff must stay current on
situations within the command so it will know whether
the information received will aid the commander, other
staff sections or subordinates. You must judge the
significance, reliability and completeness of the
information. The commander should not be burdened
with a mass of undeciphered information, irrelevant
facts or unfounded rumors. Above all, public affairs
efforts must be objective. Facts must be prepared as they
are-not as the commander would like them to be.
Develop Plans
An important staff responsibility is to anticipate the
needs of the commander and the command. To plan
ahead, staffs evaluate past performances, seek new
information and use imagination. They collect
information pertinent to anticipated missions for the
command, prepare staff studies, make preliminary
estimates of situations, develop plans and amend the
plans as additional information is received or as
situations change. Preparation for contingencies can be
done only with thorough forethought. Lack of
preparation inevitably leads to hasty planning, errors
and omissions.
Some staffs have a separate plans and programs
directorate or division, but in most commands, planning
is assigned to operations. No matter where planning is
assigned, it is a responsibility of all staff members to
remain alert to the need for a new plan or directive. Each
public affairs office is responsible for its own internal
plans and for preparing the public affairs aspects of
general plans drawn up by the plans division.
Organize Resources
Public affairs staffs must continually seek ways to
make the best use of the limited resources of personnel,
money, material and time. In any staff operation, there
is a constant threat of waste, and the larger the operation,
the greater the threat. To organize resources for
maximum effectiveness, you cannot merely plan for the
use of individual resources. You must think in terms of
the total resources of the command.
Frequently, a public affairs office staff must
accomplish its mission with fewer personnel than what
should be in place. As the senior JO and office
supervisor, you must make every effort to maintain the
best qualified JO/PH teams available. You are responsi-
ble to the PAO for the training and qualifications of the
people you supervise. Through proper assignment and
supervision, you must get the most you can out of their
efforts.
Achieve Coordination
Coordinate means to bring all related activities
together at the correct time and in the correct order so
they are in harmony for carrying out objectives. It is the
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