centralized flag administrative unit usually takes care of
enlisted administration.)
The flag division officer, with the approval of the
chief of staff, assigns enlisted duties, watches and battle
stations, regulates leave and liberty and makes sure they
carry out the flagships administrative routine. To
discharge his duties effectively, the flag division officer
maintains close liaison with the XO.
Commanders usually refrain from interfering with
the internal administration of the flagship. In this
respect, the flagship is the same as any other ship in the
command.
OFFICE LOCATION AND
APPEARANCE
Learning Objective: Identify the proper location and
appearance of a public affairs office.
The location and appearance of the public affairs
office are important considerations. The office should
be located as near as possible to the offices of the officer
in command and the chief of staff, yet at the same time,
it should be accessible to the news media and public.
Since the public affairs office is often the publics only
point of contact with the command, the location,
finishings, displays and courtesy offered should make
a favorable impression on visitors. An efficiently
manned, attractive, but not flamboyant reception room
is desirable. Visiting media representatives should have
access to a newsroom or news center where they can
work on or file their stories. Facilities to accommodate
one or two correspondents are usually adequate.
First impressions are lasting ones, which is why you
should maintain a clean, uncluttered office space. Doing
this tells the public and the media that they are dealing
with public affairs professionals. Make sure files,
videotapes, press clips, and so forth, are properly stored
when they are not in use. Maintain an immaculate coffee
mess. Applying some forethought in this area will make
a difference in your relations with both of these groups.
The PAO and his assistant should have separate and
preferably soundproof offices to ensure privacy of
conversations with sources of information, media,
visitors and staff members,
Telephone service for each key member of the
public affairs office is important to the success of the
public affairs mission. Afloat and ashore public affairs
offices should have the capability of direct dial access
that bypasses the switchboard of the command. This
provides a communication channel to the public should
the ship or station switchboard be overloaded or
knocked out by a disaster or local emergency. If
possible, the public affairs office should also have one
unlisted telephone number to provide communication in
the event the listed office telephones are swamped
during a major disaster or news event.
Space and manpower are often wasted due to poor
planning. In office management planning, you should
consider such factors as the office mission, work flow
and the use of personnel. If the office to which you are
assigned is not functioning properly, a rearrangement
may be in order.
Office arrangement is an area in which room for
improvement frequently exists. Often, it is apparent
from casual observation that offices are laid out with
little regard to the tasks to be performed. Areas may be
overcrowded in one office while space is being wasted
in the office down the passageway.
Available ground transportation on a 24-hour basis
is also needed for the effective operation of a public
affairs office. Where military taxi service is not
available on short notice, you should consider
requesting the assignment of a military vehicle to
provide courier service to the local media. This vehicle
can also be used for public affairs personnel needing
transportation in support of internal, community and
public information events.
Some commands issue identification cards, badges
or arm bands to key public affairs personnel which
authorizes their access to disaster scenes and restricted
events. The use of these devices must be authorized by
a command directive to ensure that military law
enforcement personnel, gate guards and other military
officials honor them. Additional information on this
topic may be found in Chapters 2 and 3.
NOTE: The subject just discussed is based
on large staff commands ashore and large
fleet-level commands afloat The suggestions
may be impossible to implement at some
commands because the required space, funds
and associated material/equipment are not
available.
ADMINISTRATIVE PROCESSES
Learning Objectives:
Determine the basic admini-
strative processes required to manage a public affairs
office.
1-5