funded  publications  must  be  functional,  making  a valuable contribution to the publication. You should be sensitive  to  the  price  involved  and  make  sure  color contributes  to  the  communication  process. Color usage in CE publications is limited only by contract  and  the  CE  printer’s  ability  to  make  color available. EDITORIAL  COMMENT Editorial  opinion  must  be  confined  to  clearly identified   editorial   columns.   Encourage   opinions, editorials  and  commentaries.  Editors  should  welcome letters   to   the   editor,   guest   commentaries, man-on-the-street  interviews  and  columns  on  editorial pages. When statements of opinion (other than letters to the editor  or  man-on-the-street  interviews)  present  material in conflict with Navy or command policy, the following editor’s note should be used at the end of the article: “Opinions expressed herein are those of the writers and not an official expression of the Department of the Navy or of this command.” CREDIBILITY Remember  reading  about  credibility  in  Chapter  1? These principles also apply to the newspaper business. Every aspect of Navy journalism must lend itself to gaining  and  maintaining  credibility.  Attribution  is essential  to  credibility.  Opinion  and  information  sources must be attributed. NEWSPAPER  STAFF  ORGANIZATION Learning  Objective:  Identify the staff organization of a Navy  newspaper,  how  assignments  are  made,  the training  scheduled  by  the  supervisor,  the  use  of credentials and the content and frequency of readership surveys. A  prototypical  Navy  newspaper  staff  organization does not exist because manning situations vary among Navy public affairs offices. For instance, a large funded newspaper ashore may have a JO1 or JOC serving as the editor,  with  a  JO2  assuming  the  responsibilities  of associate  editor  or  managing  editor.  The  staff  may include two or three JO3s or JOSNs and a PH3. Conversely, a similar newspaper on a different coast may have a JO1 and a JOSN or PHAN tackling the many responsibilities  of  newspaper  production. The organization of a large Navy CE newspaper staff  further  illustrates  this  diversity.  The  senior journalist rarely serves as the editor. A government service  employee  or  a  civilian  employed  by  the publisher fills this slot, while the JO1 or JOC assumes the role of associate editor. Two or three additional government service employees may serve as writers or photographers;   another   civilian,   provided   by   the publisher, may supplement the staff. A JO3 and JOSN usually  rounds  out  the  staff. A smaller CE newspaper staff may have a civilian editor, a JO1 or JOC as associate editor and only one or two additional military or civilian writers. Regardless of your particular manning situation, you can use the chart in figure 7-1 to guide you in structuring  your  CE  or  funded  newspaper  organization. What are the different positions within a CE or funded  newspaper  staff?  Figuring  in  a  degree  of variation,   the   staff   organization   can   include   the following   positions   and   components:   (1)   editor, (2) associate editor, (3) sports editor, (4) leisure editor, (5) general assignment writers, (6) classified ads and (7) cartoonist. EDITOR The editor is responsible for the entire editorial content of the newspaper and its inherent administrative concerns.  Some  of  the  duties  handled  by  the  editor include  the  following: l l l l l l l Working closely with the publisher to set up a schedule  of  delivering  layouts,  copy,  photo- graphs and art for printing Making sure the quality of the paper is consistent from issue to issue Coordinating  the  distribution  of  the  newspaper with  the  publisher Answering  inquiries  from  individuals  requesting coverage  of  events Reviewing   stories,   headlines,   captions   and cutlines for adherence to The Associated Press Stylebook  and  Libel  Manual  and  the  locally produced stylebook, and for completeness and accuracy Making story and photograph assignments (in consultation with the associate editor) Proofreading the blueline (explained later) 7-5