NEWSPAPER  ESTABLISHMENT Learning Objective: Recognize the rules governing the establishment  of  CE  and  funded  newspapers. Commanders  are  encouraged  to  establish  Navy newspapers when the following two conditions exist: (1)  they  have  a  valid  need  to  disseminate  information and (2) a newspaper is the most cost-effective means of fulfilling  the  command’s  communications  need. Normally,  only  one  Navy  newspaper  is  permitted  at a  location  where  more  than  one  command  or headquarters  is  co-located.  This  rule  does  not  apply  to ships, as each ship may have its own newspaper. When more  than  one  command  or  headquarters  is  at  an installation (for example, a naval air station with several tenant commands), the host commander will publish one  newspaper  to  coverall  assigned  units  and  activities. In this instance, the following requirements must be met: .  The  host  commander  gives  balanced  coverage  to other commands, their people and activities. .  Commands  supported  by  the  host  newspaper provide  the  newspaper  staff  with  coverage  of their units. These units should assign its public affairs representatives to act as stringers to the newspaper.  The  stringer  method  of  news gathering will be explained later in this chapter. In  some  cases,  the  host  commander  appoints another  command  to  publish  the  single  authorized newspaper when the majority of resident organizations agree.   Commanders   (other   than   the   installation commander)  who  want  to  establish  their  own newspapers must first request authority from their major commands as an exception to policy. Requests must be submitted  through  the  installation  commander  and approved  in  writing  before  publication  can  begin. Forward  copies  of  approved  exceptions  to  CHINFO. JOURNALISM EXCELLENCE Learning  Objective:   Identify  the  elements  needed  to maintain the degree of journalism excellence required in CE and funded newspapers. Navy  newspapers  are  expected  to  display  the highest  standards,  of  journalistic  techniques  and  ideals. Navy  newspapers  should  provide  their  readerships  with a quality product. Excellence should be the goal of every phase  of  newspaper  production–content,  design, organization,  photography,  reporting,  writing  and editing. Content  should  be  relevant,  factual,  objective,  frank and  timely.  Content  and  graphics  must  avoid  morbid, sensational or alarming details not appropriate to factual reporting. As the newspaper staff supervisor, you must make sure the highest regard for decorum, propriety and good  taste  is  followed. STYLEBOOKS A  newspaper’s  style  should  be  consistent.  To accomplish  this,  you  should  adopt  the  latest  edition  of The Associated Press Stylebook and Libel Manual as your  primary  stylebook.  The  stylebook  may  be purchased through a local bookstore or directly from The Associated Press. Some  newspaper  editors  find  it  necessary  to supplement  the  “AP  Styleguide”  with  a  locally  produced stylebook.  This  stylebook  may  include  some  of  the following items that are unique to the newspaper: l l l l l l l l l l l Phrases Word  division Capitalization  and  punctuation  rules Copy  format Acronym  usage Headline   styles Cutline  and  caption  styles Datelines styles By-lines and photo credits Ship  or  aircraft  squadron  designations Computer  usage  procedures Be sure to ask for staff input before settling on the content and format of your stylebook. DICTIONARY Webster 3 New World Dictionary of the American Language  (Third  College  Edition)  should  serve  as  the newspaper  staff’s  dictionary  of  first  reference,  as indicated  by  The  Associated  Press.  Be  sure  to  address this  area  in  your  stylebook. COLOR PHOTOGRAPHY All  photos  could  be  in  color,  but  the  cost  for  a four-color press run is often prohibitive on a routine basis. The use of spot color and four-color processes in 7-4