Navy Office of Information Before  marketing  your  stories  to  any  non-Navy produced  publication  (such  as  Navy Times),  you  must coordinate your efforts with the nearest Navy Office of Information (NAVINFO). There are six NAVINFOs, listed  as  follows: l l l l l l Southeast  (Atlanta) New  England  (Boston) Midwest   (Chicago) Southwest  (Dallas) West  (Los  Angeles) East (New York City) NAVINFOs are field activities of CHINFO that provide a communications link between senior Navy leadership and media in their respective regions. Some of  the  media-related  functions  NAVINFOs  perform include  the  following: l l l l l l l l l l l l Verifying  news  stories Answering  queries Providing  information  on  news  and  feature opportunities Arranging  interviews Providing assistance in contacting Navy experts Providing  photos,  videotapes  and  graphics Supplying  print  and  broadcast  features Providing audio feeds and actualities Arranging  visits  to  ships  and  stations Furnishing background material and research assistance Providing  editorial  background Supplying  regular  print  feature  packages  of general  interest Hometown  features  may  be  marketed  by  sending six copies and six photos (with cutlines) to the nearest NAVINFO.   Cutlines   should   include   enough information  so  the  photo  can  stand  alone  without  the story. Be sure to credit your photographer and include a map that shows where your base is located. Navy Public Affairs Centers The Secretary of the Navy established two Navy Public  Affairs  Centers  (PACENs)  in  1975.  The  PACENs in  Norfolk  and  San  Diego  serve  as  CHINFO  field activities  and  produce  feature  materials  (written,  audio and visual) for civilian newspapers, magazines and radio  markets.  Special  emphasis  is  placed  on  marketing expanded  photo  features  to  hometown  newspapers. PACENs   once   marketed   stories   through   the NAVINFOs,  but  in  recent  years  PACEN  direct marketing has streamlined the process and led to greater publication   rates. With   direction   from   CHINFO   and   close coordination  with  fleet  units,  PACENs  can  target personnel  participating  in  important  operations  or events, giving local editors a hometown tie to major stories. Magazine Marketing Your finding magazines to run your story, such as All  Hands,  Navy  Editor  Service,  Naval  Aviation  News and  Surface   Warfare,   may   require   some   market research.  All  Hands,  for  example,  wants  unusual features that appeal to a broad range of Navy men and women. It will not run the following stories: change of command,  poems,  milestones,  reenlistments,  fiction  and homeowners. Newsstand magazines, like  Sea  Classics, Air Combat and Military Airpower, want interesting stories about the Navy and our people. A story about helicopter pilots could run in  Rotary  Wing  International or Defense  Helicopter  World.  There is also a magazine about women in the military, called  Minerva.  It is up to you  to  get  on  the  telephone  and  find  out  what  the magazine editors are looking for. Remember,  if  the  publication  is  not  Navy-produced, you   must   contact   the   nearest   NAVINFO   before marketing   it. Log Book Keep  a  log  book  to  track  the  stories  you  have marketed. This way, you know where you sent the story and which pictures you enclosed. If a story does not get published, you can identify other markets to try. Success Rate You will not always be successful in your marketing efforts, so be ready to accept rejection. Often, you will not hear from a publication, even if they decide to print 4-16