The reporter without an official, authoritative point
of contact has no ready way to distinguish truth from
rumor or speculation. In addition, those people involved
in the disaster and the personnel taking part in the relief
efforts do not know who is receiving and coordinating
disaster information for subsequent dissemination. The
result is that current and meaningful information which
should be continually passed to the press may never be
released at all.
The individuals in charge of the relief efforts do not
have the time or training to cope with the specialized
requirements of the media. When contacted by media
representatives, they may become uncooperative or
even abusive. This can only make a bad situation that
much worse.
A Navy PAO (a captain with more than 20 years of
public affairs experience) had vivid memories con-
cerning the crash of a Navy airplane. In regard to a
specified releasing authority, he said the following:
There was a plane crash in a civilian housing
area near Philadelphia several years ago. Many
civilians were killed in their homes. With the Navy
rescue and salvage personnel on the scene were
members of the civilian fire department and local
police. No one had the authority to release
information, assist photographers, and so forth.
With no such authority established, the naval officer
in charge of the relief efforts prohibited photog-
raphers from taking pictures, expelled reporters
from the scene and ordered no one to answer
questions, thus making the worst possible out of a
bad situation.
Incidents on federal property, but outside the fence,
pose other unique problems. Your plan should include
how the base police/security handle the media if they
arrive before the public affairs team.
Normally, the director of the CIB that is established
to cope with a particular incident is appointed official
spokesman or releasing authority; or, it may be the PAO
on the staff of the officer in charge of search, rescue/
relief or disaster control operations. In some instances,
it will be the PAO on the staff of the naval district
commandant within whose jurisdiction the disaster
occurs. Release authority can be spelled out in the com-
mand disaster plan.
INITIAL ACTIONS
Immediately following an accident or disaster,
operational personnel are involved in containment and
control-survivor rescue and treatment, damage control,
protection of classified information, and so on.
Meanwhile, public affairs staff members obtain the facts
to release information as well as consider the
establishment of the CIB.
To gather information successfully for release,
position members of your staff in the following
locations:
. At the command post or emergency crisis control
center/CIB of the installation
l At or near the accident scene
. At the public affairs office
In the public affairs office disaster plan shown in
figure 2-4, specify that at the first word of a major
accident, office staff members report to the assignments
made in the Watch, Quarter and Station Bill. Then take
five or 10 minutes to locate all of your forms and
samples for disaster use and get the office ready. This
time will prove to be well spent during the high intensity
of answering telephones and writing initial and ensuing
reports or statements for the disaster situation. After this
is done, instruct them to establish communications with
the command post or emergency crisis control center or
CIB. Regardless of the location of the accident,
communications must be established rapidly between
the public affairs representative at the scene of the
accident and at the command. This provides the
coordination necessary to release information on a
timely basis.
Appoint one of your staff members to keep a
running log of the following information:
l
l
l
l
l
l
l
The time of the accident and a basic description
of the occurrence
Important developments
The times news releases are issued
Policy as it was passed to you and how and when
you implemented it
Copies of OPREP-3s, unit SITREPs and other
pertinent messages
Query log that includes Time/Date/Reporter/
Media outlet (see the sample query sheet in
Chapter 4)
Other important information
This will
information
assist you in giving timely and accurate
to the news media and for writing
2-22