9-41.
To get a good response rate when
using a mail survey, you should
take which of the following
actions?
9-45. What is the best way to randonly
select respondents for an audience
survey?
1.
Keep the survey short
2.
Have the CO sign the survey
3.
Include a self-addressed.
stamped envelope inside the
survey mailer
4.
All of the above
9-42.
In a mail survey, you should stress
which of the following points?
1.
That the survey must be
returned within three business
days
2.
That the respondent will not
have his identity released
3.
That the survey must not be
returned with any stray marks
on it
4.
That the respondent will be
compensated for his time
9-43.
If you desire a +/-4 percent margin
of error, how many survey responses
must you receive?
1.
625
2.
750
3.
875
4.
950
9-44.
If you break your survey results
into smaller demographic catgories
(Such as age or sex), which of the
following results will occur?
1.
The sample size will increase
2.
The margin of error will
increase
3.
The sample size will decrease
4.
The margin of error will
decrease
1.
Select a number from 0-9, then
match this number with the
first digit of the social
security numbers listed on the
base alpha roster
2.
Select a letter from A–Z, then
match this letter with the
first letter of the last names
lsted on the base alpha roster
3.
Select a number from 1-12, then
match this number with the
birth months listed on the base
alpha roster
4.
Select a number from 0-9, then
match this number with the last
digit of the social security
numbers listed on the base
alpha roster
9-46.
What is the most effective way to
ensure the clarity of a mail
survey?
1.
Mail the survey to CHINFO for
an external review
2.
Seek volunteers to complete the
survey and offer feedback
3.
Compare the survey to the
sample found in PA Regs,
Chapter 3
4.
Include detailed instructions
in the survey
9-47.
Because of the difficulty in
tabulation,
you should avoid using
which of the following types of
survey question?
1.
Open–ended
2.
Yes-no
3.
Multiple choice
4.
Both 2 and 3 above
9-48. To measure the intensity of an
particular belief or attitude, you
should use what type of scale?
1.
Linear
2.
Likert
3.
Limnetic
4.
Lenticular
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