9-31. A downward inflection at the end of an idea represents which of the following  emotions? 1. Uncertainity 2. Self-assurance 3. Sarcasm 4. Malice 9-32. Announcers use a sudden change in inflection (either up or down) for which  of  the  following  reasons? 1. To project a sense of authority 2. To underscore a single item or a series of items 3. To clarify a sentence with a double  meaning 4. To project an air of concern 9-33. By combining duration and volume, you can create which of the following  elements  of  announcing? 1. Emphasis 2. Intensity 3. Contrast 4. Both 2 and 3 above 9–34. An audience survey will provide you with  valuable  information  in  all except which of the following categories? 1. Recognizing  possible  personnel changes 2. Identifying  the  demographics  of a typical audience member 3. Determining  the  intelligence level of a typical audience member 4. Learning the approximate size of the potential audience 9-35.   Audience  survey  information  that  is already on hand at our command is known as what type of data? 1. Aggregate 2. Composite 3. Consolidated 4. Incorporated 9–36. Content  analysis  provides  data  that reflects what your audience is actually  viewing,  reading  or thinking, not on what is being said or  printed. 1. True 2. False 9-37. What is the main advantage of research done through mail analysis? 1. Thoroughbess 2. Cost  effectiveness 3. Succinctness 4. Swiftness 9-38. The success of the toll–free telephone line operated by CHINFO during Operation DESERT STORM was partially  attributed  to  which  of the  following  factors? 1. The vast amount of statistical feedback gained 2. The money saved in gathering statistical  information  from family  members. 3. Both 1 and 2 above 4. The analysis of the trends found in the calls 9-39. What is the main drawback of the telephone  survey? 1. The total cost in terms of resources and manpower 2. The possibility of one telephone line serving several individuals 3. The probability of the surveyor being confused with a solicitor 4. The risk of contacting the same person more than once and getting  different  responses 9-40. What survey method is considered the most accurate for gathering data? 1. Mail 2.  Telephone 3. Personal  interview 4. Random  analysis 74