assigned speaking engagement, including any
reports that must be submitted by speaker).
l Administration (if not included under the above
paragraph, state clearly any financial
responsibilities, who publishes applicable
In preparing your planning directive, completeness
and word choice will have a strong influence on the ease
with which you obtain qualified speakers. Give the
speaker as much assistance as possible. Reflect those
items in your directive.
DEVELOP A SPEAKER FILE
After defining the bureau guidelines, develop a
roster of speakers who are qualified and express a desire
to speak on Navy associated subjects. Consider
everyone in the commandofficers, enlisted personnel,
Navy civilians, retired and Reserve personnel. A public
affairs representative can find capable speakers through
the use of questionnaires, personal interviews and staff
and command assistance.
Many of our younger petty officers and nonrated
men and women are extremely articulate, and more
important, they have a rapport and voice among high
school and college students which older officers and
petty officers seldom match. Such young men and
women should be sought out and used in speakers
bureaus, and opportunities for them to speak should be
solicited vigorously, particularly among younger
Another group of natural speakers are the
instructors in the various Navy training programs. These
men and women have an authority and a ring of
authenticity that officers cannot duplicate; they were
selected for their ability to speak
Naval personnel of any minority race are frequently
the most effective speakers to send to groups composed
chiefly of their own race.
Recruiting speakers requires a determined effort.
There are a variety of methods through which you can
seek volunteers. Some of these methods are discussed
in the following text.
Informing incoming personnel of the commands
speakers program can be accomplished during initial
interviews with the officer in command or the person
designated to give indoctrination briefings. The
command public affairs office is normally included on
the individuals check-in sheet. This is a perfect time to
sell the bureau to prospective speakers. If incoming
personnel express a desire to participate, follow up with
a personal letter such as the example in figure 6-11,
Enclose a speaker biographic data form, such as the one
contained in figure 6-12. You can make your own
modification of this form as well as the others discussed
in this chapter.
Review Personnel Data
To gain more insight about potential speakers,
request a continuing list of incoming personnel be sent
to the public affairs office with key items of data
(department or division assigned, previous assignments,
unusual duty, etc.). Send a letter requesting participation
when the name of a potential speaker crosses your desk.
You can advertise your speech program by doing the
following: (1) sending letters to neighboring
subordinate commands requesting they assist you by
inviting qualified members of their organization to
participate (fig. 6-13); (2) sending form letters to all
personnel urging participation (including the biographic
data sheet, as shown in fig. 6-12); and (3) publishing
information in the command newspaper, newsletter,
Plan of the Day, SITE system,
and so forth.
Toastmasters is an international organization that
gives its members training and experience in public
speaking. Local clubs exist in most cities where naval
activities are located. Many Navy personnel participate
in these clubs, and such participants are often excellent
candidates for the speakers bureau. Contact the club
chairman and ask for the names of qualified naval
Speakers often need incentives to participate.
Publicize the bureau and what it is accomplishing. Give
recognition to speakers and give certificates; publicize
awards and commendations for speakers in newspapers,
bulletins, and so forth. Such recognition can often make
the task of recruiting much easier.