implementing, on a
local level, the functions of the
Support Division which are as
To broaden the scope of platform appearances by
Navy speakers to include all segments of
To secure qualified Navy speakers for
To provide (upon request) in-depth reference
material and previously delivered speeches
concerning primary naval subjects
To provide guidance on speech security and
Local speakers bureaus are usually part of the
community relations section of a public affairs office.
These bureaus offer one of the best and most direct
means of reaching the public and keeping them
informed of various Navy activities. All public affairs
offices are encouraged to establish and maintain a
speakers bureau. Other large commands, and some
allied naval commands, such as SACLANT, operate
some type of formal speakers program.
In its simplest form, a speakers bureau is nothing
more than a list of speakers who talk on a variety of
subjects. To be a truly effective tool in enhancing the
goals of a well-planned community relations program,
however, a speakers bureau demands much more. It
demands, for example, detailed planning and
organization. If you establish and operate a speakers
bureau, you should follow certain guidelines, as listed
Prepare a good speakers bureau planning
Develop and maintain a roster of volunteer
Prepare speakers folders.
Develop a civic organization file.
Develop a speakers bureau reference library file.
Maintain an organized file on all incoming and
outgoing correspondence relating to the bureaus
Advertise the bureau.
Evaluate all speaker requests.
. Be prepared to assist the speaker(s) in any way
. Evaluate the speaking engagement.
ESTABLISHING A DIRECTIVE
When preparing your planning directive to establish
standing operating procedures for a speakers bureau,
you should thoroughly investigate all policy, guidance
and restrictions, if any, of higher authority. You must
comply with the provisions of PA Regs.
You can get help regarding the writing, scheduling
and handling of speaker requests from the CHINFO
Speakers Support Division. Invaluable reference
sources available from this division are the Navy Fact
File (NAVSO P-3002), a collection of unclassified
information on a variety of Navy subjects, and Navy
Talking Points, a compilation of authoritative
information on important Navy issues.
Other sources are as follows:
Annual Posture Statement by the SECNAV and
CNO (available in March annually, following
The Almanac of Sea Power (published annually
in April by the Navy League of the United States)
National Security Strategy of the United States
(The White House, January 1988)
Bartletts Familiar Quotations, John Bartlett
Dictionary of Military and Naval Quotations,
Robert DebHeinl, Jr. (U.S. Naval Institute Press)
The Great Thoughts, compiled by George Seldes
After a thorough study of the previously mentioned
references, determine local command policy, guidance
and restrictions, if any, for the speakers bureau. This
support should be reflected in your planning directive in
the paragraph on policy. Other essentials that must be
published in the bureau plan areas follows:
Responsibilities (include what the public affairs
office will do to assist speakers, what the speaker
must do, and what other agencies are responsible
Restrictions, if applicable (may be included as
part of the command policy paragraph).
Specific details on the operation of the bureau
(explain clearly the sequence of events in an