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Figure  6-13.-Letter  to  neighboring  commands  inviting  speakers  bureau  participation.
Letter File

Journalist 1 & C - Advanced manual for Journalism and other reporting practices
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SPEAKERS FOLDERS information  on  various  civic  groups,  veterans’  organi- zations and other types of forums before which Navy The next step is to prepare a folder on each recruited speakers  might  appear.  Such  information  provides  data speaker. The folder will provide the best method of for audience analysis, which is essential if the speech is being sure that you select the right speaker for the right to achieve its objectives. occasion  and  special  audience. The following information should be included in SPEECH  RESEARCH  LIBRARY this  folder: The fifth step in the organization of a speakers l Previous speaking experience or training l l l Special qualifications to speak on certain subjects Previous  speaking  engagements  and  evaluations Biographic  data  sheet Photographs  and  news  releases  for  advance publicity, a proposed introduction for the program chairmen and any additional elements that might be of interest in fitting a speaker to a subject If your speakers bureau is fortunate and has a large number of speakers, it may be advantageous to use a cross-reference  system  to  identify  speakers  and  subjects easily. Prepare cards that can be filed alphabetically according to topic (fig. 6-14). CIVIC ORGANIZATION FILE In  addition  to  information  concerning  the  speakers, it  is  equally  important  to  develop  an  extensive  tile  on community  organizations  that  includes  detailed bureau  is  the  development  of  a  reference  library.  This file should include reference material on most Navy or military   oriented   topics.   The   more   complete   the reference  library,  the  greater  the  assistance  to  the speaker. Such assistance may be a determining factor in the  speaker’s  willingness  to  accept  speaking  engagements. The following is a list of functions of the reference library file: l  To  assist  the  speaker  in  selecting  a  topic  of current interest that is appropriate to the mission of the command. .  To  provide  easy  access  to  factual  information  on current  topics. . To provide easy access to policy statements and speeches  on  current  themes. .  To  provide  guidelines  and  models  for  the preparation  of  speeches. .  To  provide  appropriate  data  concerning  the availability of audiovisual aids. Figure 6-14.-Cross-reference card. 6-34







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