12–11.
Approximately how many words make
up a 60-second story read by an
average announcer?
1.
50
2.
100
3.
150
4.
200
12–12.
Besides the slugline and the
type of release submitted, what
information should be contained
in the four-unit heading of a
broadcast script?
1.
Name of writer and telephone
number
2.
Date the copy
the length of
3.
Brief summary
and length of
4.
Length of the
date the copy
released
is written and
copy
of the release
the copy
copy and the
is to be
12-13.
Which of the following practices
applies to in-house broadcast
copy?
1.
Copy must be absolutely clean
2.
The same copy-editing marks as
those used by the print media
are used by broadcasters
3.
Broadcast editing methods are
used
4.
No special concern is paid
to the appearance of broadcast
copy
12-14.
What are the forms of spot
announcements?
1.
Selling and appeal
2.
Information and selling
3.
Attention and information
4.
Information and action
12–15.
Which of the following elements
describe the three–pronged
approach to structuring a selling
spot announcement?
1.
Research, target and delivery
2.
Attention, audience and
activity
3.
Estimate, energize and execute
4.
Attention, appeal and action
12-16.
What important step in a selling
spot is unnecessary in an
information spot?
1.
The attention-getting step
2.
The audience-targeting step
3.
The call for audience response
step
4.
The audience research step
In a telephone interview with the
Chairman of the Armed Forces Day
program for your area, you obtained the
information in figure 12-A below.
Your
PAO wants you to write a spot announcement
on the program for broadcast over local,
commercial radio stations.
A.
Armed Forces Day is scheduled
for May 13 and 14.
B.
Exciting exhibits and demon-
strations will be held at Naval
Air Station North Island.
C.
Admission is free.
D.
The program begins on Saturday
the 14th at 1245.
E.
This is a chance to get a first-
hand look at over a thousand
exhibits of our latest military
equipment, including our newest
missile and supersonic aircraft.
F.
Ample free parking is available
for 25,000 cars.
G.
Additionally, there will be
aerial demonstrations by the
Armed Forces; acrobatic flying
by the Navy’s Blue Angels and
the Air Force’s Thunderbirds; a
simulated attack on an enemy
position by Army Ranger units;
plus a demonstration of Marine
Corps invasion techniques using
helicopters.
Figure 12-A.
IN ANSWERING QUESTIONS 12-17 THROUGH
12-20. REFER TO FIGURE 12-A.
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