ASSIGNMENT 9
Textbook Assignment:
“Writing Headlines and Cutlines” (continued) and “Libel, Right
of Privacy, Freedom of Information and Copyright,” pages 9-16
through 10–15.
9–1.
By which of the following methods
of cutline typography may you
heighten the impact of a picture
for
1.
2.
3.
4.
9-2.
The
better display?
By setting the cutline in a
larger typeface than the news
column
By setting the cutline boldface
in the same style and size of
type as the news column
By using a different typeface
than that in the news column
Each of the above
cutline for a three-column
photo is wrapped when it is set
in what way?
1.
As a single column stretching
the full length of the photo
2.
As a column of two-column width
and centered under the photo
3.
As two columns, each one and a
half columns in width and set
side by side
4.
As three columns of one column
width each and set side by side
9-3.
A three–column picture carries a
two–column wide cutline to the
right and a caption under the left
hand column.
What is the caption
called?
1.
An underline
2.
An overline
3.
A lead-in
4.
A side catchline
9–4.
9-5.
9–6.
Assume that a publication
containing pictures is to be
produced on the offset press.
How may you save space if one of
the pictures lends itself to this
method?
1.
Mortise the cutline into
the picture
2.
Run the cutline beside
the picture
3.
Place the cutline below
the picture
4.
Locate the cutline above
the picture
What principle should you observe
when you lay out a page containing
pictures, cutlines and accompanying
stories?
1.
Always run the picture and
accompanying story side by side
2.
follow tradition and place the
cutline below the story
3.
Consider the picture and its
cutline as one element
4.
Run the cutline beside the
picture
YOU write a story and have a photo
to accompany it.
You learn the
newspaper has space problems and
can use the photo only.
What, if
anything, should you do?
1.
Rewrite the story to shorten it
2.
Ask the layout artist to find
another spot for the story and
key the story and picture
appropriately
3.
Rewrite the cutline to include
all the essential facts
4.
Nothing
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