7-24.
What device was used by newspaper
editors of the '3os and '40s to
establish the upper right-hand
corner of a newspaper page as the
focal point?
1.
Arrows
2.
Art
3.
Banner headlines
4.
Subheads
7-25.
What area, if any, is considered
best for use as the front-page
focal point for a newspaper?
1.
Upper righthand corner
2.
Upper left-hand corner
3.
Upper center
4.
None
7-26.
On an inside page with no
advertising, where is the focal
point?
1.
Upper right-hand corner
2.
Upper left-hand corner
3.
Upper center
4.
Center page
727.
On an inside page with a mass of
advertising in the lower left
corner, where is the focal point?
1.
Lower left-hand corner
2.
Lower righthand corner
3.
Upper left-hand corner
4.
Upper righthand corner
IN ANSWERING QUESTIONS 7-28 THROUGH
732 IN THE FOLLOWING COLUMN, SELECT
FROM COLUMN B THE TYPE OF MAKEUP LINE
CHARACTERIZED BY THE INFORMATION IN
COLUMN A USED AS THE QUESTION.
RESPONSES MAY BE USED MORE THAN ONCE.
B. MAKEUP
A. INFORMATION
LINE
7-28.
Tends to add rhythm 1.
Circle
to a page and en
courages the reader 2.
Diagonal
to read through
the page
3.
Horizontal
7-29.
Places equal impor 4.
Vertical
tance on all stor-
ies
7-30.
Was used in makeup
in early America
7-31.
Introduced in World
War II and is the most
striking change in
newspaper appearance
this century
7-32.
Used to get reader to
read back and forth on
page
7-33.
Which of the following design
concepts is used to standardize
the day-to-day appearance of a
newspaper?
1.
Balance
2.
Unity
3.
Rhythm
4.
Harmony
7-34.
Separating display items to give
each the attention it deserves on
a newspaper page is the practice
of which of the following design
concepts?
1.
Balance
2.
Contrast
3.
Unity
4.
Harmony
7-35.
A paneled page is one that lacks
adherence to which of the following
design concepts?
1.
Balance
2.
Harmony
3.
Contrast
4.
Unity
44