711.
What is the name given to the
typeface characterized by slanted
letters that is made to match
almost every type style in use?
1.
Script
2.
Gothic
3.
Italics
4.
Text
IN ANSWERING QUESTIONS 712 THROUGH 716,
SELECT FROM COLUMN B THE TYPEFACE
CUSTOMARILY USED FOR THE PURPOSE STATED
IN COLUMN A.
RESPONSES MAY BE USED MORE
THAN ONCE.
B. TYPE
A. PURPOSES
FACE
7-12.
To print the text of 1.
Roman
newspapers, books and
magazines
2.
Gothic
713.
To print formal mate 3.
Contem
rial, such as invita-
porary
tions
714.
To print advertise
ments. compositions
and TV commercials
715.
To print labels on
cans and boxes
716.
To print posters and
newspaper headlines
7-17.
7-18.
What typeface is used to emphasize
work in text material?
1.
Roman
2.
Italics
3.
Script
4.
Text
What typeface most closely
resembles handwriting?
1.
Script
2.
Italics
3.
Gothic
4.
Text
719.
Typefaces that bear a close
resemblance to each other but are
not exactly alike in design are
known by which of the following
names?
1.
Series
2.
Races
3.
Families
4.
Fonts
720.
What is the complete assortment of
type in one size and style called?
1.
Case
2.
Class
3.
Series
4.
Font
721.
When you use an initial letter to
begin a page or a paragraph, what
rule is generally followed?
1.
The entire sentence is
capitalized
2.
The rest of the word is
capitalized
3.
The remainder of the word
is italicized
4.
The rest of the sentence is
printed in boldface
722.
When you select ornaments for a
print job, what is the general rule
to follow?
1.
Select ornaments for decoration
only
2.
Abundantly decorate the job
with ornaments
3.
Select ornaments that contrast
with the type
4.
Use ornaments that correspond
with the type
723.
What is meant by the focal point
of a newspaper page?
1.
The name of the newspaper
2.
The area where the reader
normally expects to find
the most important story
3.
The area occupied by the
largest picture
4.
The most attractive area
of the page
43