ASSIGNMENT 3 Textbook  Assignment: “Writing  for  Magazines,”  pages  4-1  through  4-11. 3-1. Which of the following news media tends to be overlooked by Navy journalists? 1. Newspapers 2. Magazines 3. Radio 4. Television . 3-2. Magazines  are  especially  valuable for  telling  the  Navy’s  story because they have which of the following   characteristics? 1. Magazines offer a ready market for  any  subject  considered 2. Magazines  are  published specifically  for  any  audience segmentation one might wish to reach 3. Magazines provide a market for stories of too narrow an  interest  to  be  published by  newspapers 4. All of the above 3-3. Which of the four classes of magazines is the largest? 1. Consumer   magazines 2. Business  journals 3. Company   publications 4. Service-oriented    periodicals 3-4. What are the two types of consumer magazines? 1. Employee  and  sales 2. Internal  and  commercial enterprise 3. General  interest  and  special interest 4. Trade and technical journals 3-5. Which of the following charac- teristics  serve  to  distinguish one magazine from another? 1. Style  and  primary  subject matter 2. Competence  of  the  writers and  lengths  of  articles 3. Number  of  subjects  covered and  the  amount  of  information presented IN  ANSWERING  QUESTIONS  3-6  THROUGH  3-15, SELECT FROM COLUMN B THE CATEGORY WHICH BEST DESCRIBES THE TYPE OF MAGAZINE LISTED IN COLUMN A. RESPONSES MAY BE USED MORE THAN ONCE. 3-6. 3-7. 3-8. 3-9. 3-10. 3-11. 3-12. 3-13. 3-14. 3-15. A.   MAGAZINE B.    CATEGORY Cashflow 1. General Military  Living 2. Special Time 3. Profes- sional or Sports   Illustrated trade Golf Digest 4. Commercial Enterprise Reader’s  Digest Denver  Livinq Motor  Maqazine Editor  and  Publisher Life 3-16. Magazines  directed  at  a  specific group of readers are in which of the following categories? 1. General  interest  publications 2. Special  interest  publications 3. Customer  magazines 4. Professional   journals 15