prepares the speaker to answer an occasional critical
When you research your topic, keep in mind that all
speeches must receive, at minimum, a command
security and policy review. The review procedures will
vary from command to command and normally involve
a chop of the text by the PAO, XO and CO. Speeches
made by senior Navy officials must receive a security
and policy review by the ASD(PA).
ASSESSING THE OCCASION
You should thoroughly check the physical setup
in which the speech will be delivered. What is the
reason for the talk? Is it a commemoration of a
national holiday? Can you use a pertinent opening
to take advantage of a specific event? Who will
speak before your presentation is scheduled? Will
the talk be delivered before or after a meal?
Answers to these questions can greatly influence
audience interest in a speech and should not be
ASSESSING THE LOCATION
A final speech preparation step is thoroughly
checking the physical setup in which the speech will be
delivered. Will a public address system be necessary?
Is there ample lighting? Are there facilities for visual
aids? Are there enough seats? Solving such potential
problems is a vital part of preparing for a successful
Learning Objective: Differentiate between each speech
Each time a speaker faces a group of people, he must
have a purpose in mind. This purpose is directly related
to the response the speaker wants from his audience.
Speeches are classified into several different types
according to their general purposes and the desired
audience response. The different types of speeches are
discussed in the following text.
SPEECHES TO SECURE GOODWILL
The goodwill speech is the backbone of public
affairs work and it is a valuable tool for gaining public
support. The opportunity to present a goodwill speech
usually occurs when a club or group asks a Navy
representative to tell them about the command or its
activities. Many goodwill speeches are made in foreign
as well as stateside ports of call by senior officers.
The following are the three basic approaches used
to develop a goodwill speech: (1) historic, (2)
organization and operation and (3) service to the
community. These approaches are discussed in the
following text. Also, a list of development suggestions
for these approaches is presented.
A goodwill speech highlights significant events in
your commands history. These may include
humanitarian accomplishments (various military work
in disaster relief), examples illustrating the reliability of
the command (how it responded to a call during war) or
incidents stressing the importance of the unit to the
community, such as historical events that illustrate how
the command has played an important role in the growth
of the community.
Organization and Operation
The speaker may explain the mission,
organization or operations of your command. In
this case, you may want to emphasize, without
being obvious, how you do your job. You can do
this by stressing the size of the organization, the
magnitude of the job, the effort required and the
efficiency of the organization in performing its
tasks. Procedures or methods borrowed from
civilian industry should be noted and credited.
Techniques used by your command that audience
members might apply in their own business
activities should also be singled out.
Service to the Community
You may also develop the goodwill speech to
emphasize exactly what your unit or activity does
for the community. You may choose to emphasize
how your unit protects the communitys property
and way of life. While emphasis on the part your
unit plays in national defense can be effective, it is
usually better to relate directly to the needs of the
Goodwill Speech Suggestions
When you develop any of these approaches or help
member of your speakers bureau prepare a