if you get this information beforehand, there is nothing
to prevent you from preparing your story material
Thursday afternoon. Then, if all goes according to
schedule, you can distribute the release by Friday neon
instead of working on it over the weekend or leaving it
until Monday morning.
Go over the plans for the event with the XO or the
personnel officer or perhaps the skipper himself. Make
sure the people to be honored have a place to stand
during the first part of the ceremony and they arrive front
and center in the same order as the awards will be handed
to the CO. Additionally, make sure the entire ceremony
takes place in front of the microphone and that your
photographer will be able to get a shot of each person
with the skipper, with the award recipients face clearly
identifiable.
One way to slow the captain down a bit is to furnish
him a bit of background information on each individual.
Then he will pause and say a few words to each man,
giving the photographer enough time to get the shot. If
the CO has a citation to read, the photographer can use
this time to get ready for the next picture.
If experience with this particular skipper or location
has already proven that it is impossible to get good
pictures at the actual event, arrange to shoot an
individual photo of the awardee. The individual picture
can range from an informal portrait of the recipient in
his working environment to a standard head and
shoulder shot. Then you can settle for one overall shot
during the ceremony.
MAJOR EVENTS
If the event is more complicated, of course, so is
your job. At a major event you have to consider many
more problems than just hometown coverage. These
may include some of the following:
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l
l
l
l
Deciding what the program will be and
establishing an order of events
Drawing up a guest list and preparing written
invitations or the form for a printed invitation
Making a seating plan for participants, VIP
guests and the general public, and possibly
providing transportation or parking, or both
Arranging Navy photo, press and radio or
television coverage
Distributing advance news releases and news
advisories
. Escorting reporters and providing them vantage
points from which to do their jobs
Obviously, you cannot do all of this yourself. The
best plan is to draw up a command directive appointing
a coordinator or project officer and assigning tasks to
appropriate subordinate commands or members of the
staff. his does not relieve the PAO or senior journalist
of any of the work but it gives you all the authority you
need to do your job. Your command planning directive
might look something like the command planning
directive in figure 5-2.
If you use the command planning directive as your
working document, the special event should go off
without a hitch. There is no reason you should worry
about a VIPs lunch, parking arrangements or the other
details that are properly the concern of others in the
command. The Navy way is to give these problems to
the appropriate department headsas an OPORD gives
tasks to a task unit.
ARRANGING NEWS COVERAGE
In arranging news coverage for a special event, you
must prepare advance releases and a news advisory,
informing the media that they are welcome to cover the
event.
In the hypothetical case used in figure 5-2, your
news advisory results in responses from two local
morning papers and one evening paper. One of the
morning papers is also covering for UPI. AP is sending
its own reporter. Two television stations are sending
photographers and three radio stations are also going to
record the entire event, later editing their tape down to
short sound bites for news broadcasts.
Your office staff consists of the PAO, yourself, a
J03, two JOSNs and a PH2. The boss has a civilian
secretary who does not like to work on holidays.
While the PAO is busy working on guest lists and
seating arrangements with the XO, you start laying out
your requirements for space, furniture and power. You
will have four video photographers, two from each
television station. Each station will use a photographer
with a Betacam on a tripod. They will need fixed
positions in front of the reviewing stand where they can
get a good view of the SECDEF and pan around to the
troops on the field. The stands have to be as solid as
possible to cut down on movement and obviously to
support the photographers and their equipment. Also,
you do not want the photographers right in front of the
reviewing stand where they will obscure the SECDEFs
view of the field.
5-20