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Flgure  16-6.Welcome  aboard  booklet.
Command Histories

Journalist 3 & 2 - Introduction to Journalism and other reporting practices
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COMMAND  WELCOME  INFORMATION Your  command  welcome  information  is  normally  in the form of a welcome aboard booklet (fig. 16-6). The booklet familiarizes visitors and guests with your ship or station and usually contains the following items: l  A  photograph  of  the  ship  (for  shore  stations,  a photograph  of  the  main  gate  or  other  familiar point of interest) . A welcome letter from the CO .  A  mission  statement l A brief history of the command . A list of unclassified statistics and facts The  format  of  a  welcome  aboard  booklet  varies from a single-sheet trifold to an eight-page layout. Most editors  of  welcome  aboard  booklets  use  60-pound  cover stock for the front and back covers and either a four-or eight-page   layout   (saddle-stitched).   Your   particular design will be determined by the available funding and the amount of information you have. If   your   ship   is   scheduled   to   deploy,   you   may have   your   welcome   aboard   booklet   translated   into several  different  languages.  For  further  information, write  to  the  Commanding  Officer,  Naval  Technical Intelligence Center (NTIC DS32), 4600 Silver Hill Road, Washington, DC 20389. COMMAND  PRESENTATION The  command  presentation  often  makes  the  first and most lasting impression on your visitors. You can deliver it in a command conference room or at a civilian auditorium  or  banquet  room  during  a  community speaking engagement. Most  command  presentations  are  narrated  live  from a   script   and   accompanied   by   either   overhead transparencies  or  35mm  slides.  Some  are  recorded  on videotape and have the same characteristics as a video feature story. The latter is the most polished of the three presentation  methods,  but  it  is  not  always  the  most prudent  choice.  Updating  a  command  presentation  on videotape  takes  time  and  it  may  not  be  suitable  for viewing by large audiences. Transparencies and slides are relatively easy to work with and make a very flexible command presentation. Planning Before you begin work on a command presentation, ask yourself the following questions: 1.  What  is  the  objective  of  the  presentation? (Increase  community  awareness  about  the  command? Tell  how  the  command  contributes  to  national  defense? Familiarize newly reporting personnel?) 2. What is the target audience? (VIPs? Active-duty military members? Local residents?) 3. What format should I use? 4.  What  resources  are  available? Answering these questions in advance will let you determine how technical you can get, what to emphasize and how to arrange the information. Organizing A  typical  command  presentation  begins  with  a description  of  the  unit,  its  overall  mission  and  brief history. It then progresses quickly to the present tense and describes what the unit does and how it does it (in detail).  The  way  your  command  is  organized  provides  a logical  outline  for  the  order  of  your  command presentation. Start at the top and work down, illustrating your script with visuals. Try to avoid too many images of static objects. People actually doing their jobs will stimulate  interest  and  tell  the  story  most  effectively. Scripting When you formulate your command presentation, write the words to the script first, then locate or create the  images  to  support  it.  Keep  the  narration  short  — between three and 10 seconds for each visual. The script for a command presentation is similar in appearance to the video news release shown in Chapter 14,   save   the   administrative   information,   four-unit heading, release line, and so forth. Use the left column to  identify  the  visuals  and  the  right  column  for  the narration. Some  other  points  for  you  to  consider  regarding command presentations are as follows: l l l l l l l Keep charts and graphs simple. Limit   the   number   of   “word”   transparencies/ slides. Keep  the  format  and  color  of  title  and  “word” slides  consistent. Make  sure  the  type  in  “word”  slides  is  large enough to be read easily. Keep the sentences in the script short and use the active  voice. Avoid mixing vertical and horizontal slides in the same command presentation. Avoid  using  Navy  acronyms. 16-9







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