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The Media
Media Visits

Journalist 3 & 2 - Introduction to Journalism and other reporting practices
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Reuters  (England),  Agence  France  Press  (France)  and Xin Hua (Peoples Republic of China). Syndicates Syndicates are either owned by a large newspaper or chain of papers, or they are the result of cooperative agreements  among  noncompeting  papers.  They  often provide  in-depth  stories  of  what  the  wire  services  report as spot news. Examples are as follows: NANA (North American   Newspaper   Alliance),   NEA   (Newspaper Enterprises   Association),   New   York   limes,   Chicago Tribune,  Los  Angeles  Times  and  the  Hearst  Headline Service. Magazine Magazines may be grouped as news, consumer or internal/promotional  publications.  Magazines  have wide   circulation,   though   they   are   published   less frequently than newspapers. Requests  for  help  on  Navy  features  made  by  a national   magazine   must   be   approved   by   CHINFO before information is released or support is given. News Magazines News magazines  (Time, Newsweek, U.S. News  and World  Report)  are  national  weekly  publications  that cover the major news of the week in greater depth than daily newspapers or the electronic media. Consumer Magazines Consumer   magazines   appeal   to   various   special interests  of  the  public.  Technology,  business,  sports, hobbies, theater, gossip and humor are among the major subjects  reported.  These  provide  an  opportunity  to  tell  a story in greater detail or from a particular point of view. Stories need not be as timely as in a news magazine. Internal or Promotional Publications Internal   or   promotional   publications   reach   the internal and external audiences of companies, agencies, professions  or  vocations.  They  are  also  called  trade journals   and   house   organs.   P u b l i c    A f f a i rs Communicator is an example of a trade journal. Books Many  PAOs  are  asked  to  assist  authors  of  books dealing with military subjects. More than 30,000 books are published in this country annually. Because of the continuing  importance  of  the  Navy  and  the  armed services as a whole to our society, authors of virtually all classes of books (nonfiction, adult, juvenile, general, text and pictorial) rely on the public affairs office for help in gathering material. A more in-depth study of the media can be found in the JO 1 & C TRAMAN. ESTABLISHING GOOD MEDIA RELATIONS Four key words should govern your relations with representatives of the mass media. They are as follows: security, honesty, accuracy and promptness. Security Make sure the information you release to the media does  not  contain  security  violations.  In  addition  to getting yourself neck-deep in trouble, you may endanger the  welfare  of  your  country.  You  should  adopt  this slogan: “When in doubt, check it out.” Honesty Your good name is your most valuable asset. Justify the media’s belief and trust in the Navy by playing the news game honestly. Never fake a story or serve a selfish interest. Do an honest, straightforward job of reporting the news. Credit your source. Never plagiarize or use copyrighted material without permission. Accuracy Every  news  release  or  statement  released  to  the media  must  be  100-percent  accurate.  Make  one  blunder and the media will lose confidence in you. Be sure to check   and   double-check   all   statements,   names, addresses,  dates  and  numbers.  Be  sure  your  personal opinions do not interfere with your media relations. Your job is to tell the facts. Promptness A  good  Navy  journalist  aims  for  speed  without sacrificing   accuracy.   Reporters   want   their   material quickly,  because  competition  is  keen  and  the  public demands  fresh  news.  As  long  as  you  can  supply  this material the way they want it and in time to meet their deadlines, you can expect cooperation. 16-13







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