Quantcast Headline Fitting Method

 
  
 
Use  commas  to  replace  the  word  and.  Also, where  natural,  use  commas  to  make  pauses  or breaks in headline construction. Use   semicolons   to   divide   thoughts,   where needed  especially  three-line  heads. Use periods only after abbreviations. In a caps and lowercase head, start each line and l All punctuation characters each receive one-half (0.5)  count. EXCEPTIONS:  Each  hyphen  (-) receives  one (1) count; each dollar sign ($) or question mark (?) receives one and one-half (1.5) counts; each dash (—) receives two (2) counts. In counting the units in a headline, you place one every important word with capital letters. Articles (which are rarely used) and prepositions (which do not lead off a line) are not capitalized tick mark over each character or space that has a count of one; place two tick marks over each character that has a count of two; and place one tick mark beneath each character that has a count of one-half. in a caps and lowercase head. HEADLINE  FITTING  METHOD LEARNING   OBJECTIVE:   Summarize   the method used to fit headlines properly. To make sure a headline fits in its allotted space, you can use a form of measurement called a “unit count.” This  system  assigns  each  letter,  number,  punctuation mark  and  space  character  a  specified  number  value.  The area on a newspaper page is limited, so it is important that you use the unit count system properly. “Flit-j” UNIT COUNT SYSTEM Headline counting systems vary from newspaper to newspaper. However, in this section, we use the standard system in the newspaper industry today  the “flit-j” unit count system. The letters that compose the name of this system act as a crutch to remind you what groups of  letters  receive  unique  values  when  counting  the headline. The “flit-j” unit count system is determined by the following rules: l l All lowercase letters and spaces between words or characters each receive one (1) count. EXCEPTIONS:  f, l, i, t  and  j each   receive one-half (0.5) count;  m and w each receive one and one-half (1.5) counts. All uppercase letters and all numeric characters each receive one and one-half (1.5) counts. EXCEPTIONS: M and W each receive two (2) counts; I and the numeral 1 each receive one (1) count. For example, say you want to count the units in the following   headline: Congress approves $2 billion year-end budget First, either write or type the headline on a sheet of paper. Then place the tick marks in pencil, as shown in the following example: Congress   approves   $2   billion   year-end   budget After placing the tick marks, total the whole number count values and then add any one-half count values. Note the following example: Congress   approves   $2   billion   year-end   budget In this example, the headline count is 43. If the count does not fall within the range of allowed minimum and maximum  values  for  the  headline  width  on  the  headline schedule,  try  to  change  the  verb  to  make  it  fit.  If  the headline still does not fit, work with other words in the headline. If you cannot make it fit by changing the other words, begin again with a new headline. HEADLINE  SCHEDULES Maximum unit count limits are predetermined for various newspaper column widths for each headline size of a particular typeface or font. These count limits are provided in charts or lists called headline schedules. A sample headline schedule is shown in figure 9-13. 9-10


 


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