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Headline Writing Skills

Journalist 3 & 2 - Introduction to Journalism and other reporting practices
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Figure  9-7.—Standing  head. Figure  9-8.—Jump  head. Figure  9-9.—Hammer  head. There  are  countless  variations  of  headline  styles,  all of which are viewed in terms of their visual impact when used with basic headline styles. Some of these variants are explained in the following text. STANDING  HEAD The  standing  head  (fig.  9-7)  is  essentially  a  label used for regular or recurring content, such as sports and chaplains’  columns.  It  does  not  change  from  issue  to issue. JUMP HEAD The  jump  head  (fig.  9-8)  is  designed  to  help  the reader find a portion of a story continued from another 9-5 page. The jump head uses one or two key words from the headline that introduced the story. It is set flush left followed  by  the  words  “Continued  from  Page  ##,” usually set in boldface body type (it also can be set in italic). A two-point rule maybe used to extend from the side of the head over the width of the article. HAMMER  HEAD Often called a  reverse  kicker,  the  hammer  head (fig. 9-9) is set twice the size of the main head, set flush left and is no wider than half the width of the headline area.







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