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Headline Styles
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Journalist 3 & 2 - Introduction to Journalism and other reporting practices
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Figure  9-2.—Banner  head. Figure  9-3.—Crossline  head. HEADLINE  FORMS LEARNING   OBJECTIVE:   Identify   the   most common headline forms. Headline  forms  constantly  come  and  go.  Regardless of the form, the most common headlines are easy to read, easy to write and easy to set. Some of the most common headline forms are explained in the following text. BANNER  HEAD The banner head (fig. 9-2) is set the frill-page width at the top of a news page to draw attention to the lead story or that particular page. If you run a banner head above  the  flag  or  nameplate,  it  is  called  a  skyline.  A streamer applies to the widest and biggest multicolumn head on a page, regardless of whether it is the full width. CROSSLINE  HEAD The  crossline  head  (fig.  9-3)  is  very  similar  to  a banner headline. Although it does not always span the full width of the page, it does cover all the columns of the story to which it pertains. FLUSH LEFT HEAD The flush left head (fig. 9-4) is a two- or three-line head with each line set flush left. The lines do not have to be equal in width or set full. The white space at the right is considered enhancing, because it allows “air” into the otherwise stuffy column spaces. Flush left is the most  commonly  used  head  today. Figure  9-4.—Flush  left  head. 9-3







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