Figure 9-2.—Banner head.
Figure 9-3.—Crossline head.
HEADLINE FORMS
LEARNING OBJECTIVE: Identify the most
common headline forms.
Headline forms constantly come and go. Regardless
of the form, the most common headlines are easy to read,
easy to write and easy to set. Some of the most common
headline forms are explained in the following text.
BANNER HEAD
The banner head (fig. 9-2) is set the frill-page width
at the top of a news page to draw attention to the lead
story or that particular page. If you run a banner head
above the flag or nameplate, it is called a skyline. A
streamer applies to the widest and biggest multicolumn
head on a page, regardless of whether it is the full width.
CROSSLINE HEAD
The crossline head (fig. 9-3) is very similar to a
banner headline. Although it does not always span the
full width of the page, it does cover all the columns of
the story to which it pertains.
FLUSH LEFT HEAD
The flush left head (fig. 9-4) is a two- or three-line
head with each line set flush left. The lines do not have
to be equal in width or set full. The white space at the
right is considered enhancing, because it allows “air”
into the otherwise stuffy column spaces. Flush left is the
most commonly used head today.
Figure 9-4.—Flush left head.
9-3
