Wire service representatives are important media
contacts. Consider them in all public information
activities and invite them to participate in military news
or news-related events within their areas. They are
seldom available for extended press trips or maneuvers
at a distant location, since their responsibility is
normally only for news in their general area.
Members of other news media are often employed
by wire services as stringers for a news service, feature
service or news magazine and should not be overlooked
in any public information program.
Currently, there are two predominant wire services
in the United States: The Associated Press and United
Press International. You should be aware that there are
also several foreign wire services.
The Associated Press
The Associated Press (AP) is a nonprofit service
owned by its members. Members take news items from
the AP teletype and feed local items into the system.
Consequently, a story of broad human interest from your
command may be relayed around the world in a few
hours. AP serves overseas publications and broadcasting
organizations that have the status of subscriber rather
than member, but they still share in its costs. AP also
offers photo service and technical advice to its members
United Press International
United Press International (UPI) is a profit-making
service that sells news and feature material to mass
media. It offers virtually the same services as AP,
including a wire-photo service, features, news film and
audio service. UPI evolved from the former United
Press and International News Service.
World News Services
News services from other nations, such as Reuters
(England), Agence France Press (France) and Xin Hua
(Peoples Republic of China) also supply news to their
national media. These services generally report
significant U.S. news. In 1967, Reuters entered the
Americian news distribution market after the end of a
50-year business agreement with AP in which British
and American news was exchanged. Reuters began to
distribute American news to subscribers within the
United States and those in the United Kingdom. It also
established a U.S. financial news service for American
Syndicates are either owned by a large newspaper
or chain of papers, or they are the result of cooperative
agreements among noncompeting papers. They often
provide in-depth stories of what the wire services report
as spot news. Examples are as follows: NANA (North
American Newspaper Alliance), NEA (Newspaper
Enterprises Association), New York Times, Chicago
Tribune, Los Angeles Times and the Hearst Headline
Magazines may be grouped as news, consumer or
internal/promotional publications. Magazines have
wide circulation, though they are published less
frequently than newspapers.
Few magazine editors want news releases except as
possible leads for staff-written stories. An editor
provided with feature material and good pictures of
interest to his readership may either follow through with
a staff-written article or at least adapt the material as a
Requests for help on Navy features made by a
national magazine must be approved by CHINFO
before information is released or support is given.
News magazines (Time, Newsweek U.S. News and
World Report) are national weekly newspapers covering
the major news of the week in greater depth than daily
newspapers or the electronic media. They have the
Interpretation. A clearer meaning is given to
items reported in small amounts during the week.
Background. With time to dig more deeply,
more information can be developed to place a
story in perspective.
Review. A reader can catch up on news he may
have missed in the daily newspaper.
Selectivity. Material printed is selected carefully
for national or international significance.
Performance. Printed on good stock, it stays in
the home or the office for longer periods.