long as they are in the theater of operations and to return
them when they leave. The badges must contain a
statement that they are the property of the U.S.
government and that the holder will turn in the badge
and identification tags if ordered to do so by public
affairs personnel. Normally, only the issuing CIB will
revoke badges and identification tags for cause. Make
sure base security personnel know what the badges look
like. In some situations, provide the credentials at an
Periodically credentials should be reviewed,
revalidated or withdrawn. Credentials should only be
withdrawn following a change in the reporters status,
upon request by the sponsoring news organization, or
for cause when ground rules have been violated.
Commanders should report violations of ground roles or
any action that threatens operational security through
command channels to the credentialing PAO for
Identify the methods used in
disseminating news to the media.
The CIB establishment plan will not be complete
without a section on how you will disseminate news to
the media. No matter how simple or elaborate your plans
may be, the key to success in this area is remaining
flexible, especially when plans go awry.
Certain actions help provide the news media with
the best information in the shortest time. This is the very
heart of a CIB and close attention should be paid to the
following activities: news briefings and conferences,
interviews, news releases, background information,
bulletin boards, photo boards and audiovisual
equipment and materials.
NEWS BRIEFINGS AND CONFERENCES
Media members must be informed of the time and
location of news briefings, usually held twice daily for
update briefings. News briefings are used to update
reporters on the situation, to announce the availability
of escorted transportation and to answer or take news
media queries. Daily briefings may be held in the
morning and evening. Briefers are normally PAOs, but
you may be tasked to conduct one.
Special news briefings may be held whenever news
interest is so great on a single action or activity that a
briefing becomes the most efficient means of handling
media members. For instance, if a helicopter crashes in
isolated terrain during an exercise, a special briefing can
be held to inform the media of the accident, to organize
a media pool to fly to the accident site or to release
information as it becomes available.
A news conference is a type of news briefing
irregularly held. It is characterized by the attendance of
the CO or other military experts who will issue a
statement and provide answers to news media queries.
Usually, such conferences are centered on a specific
topic, although the media may (and probably will) ask
questions on unrelated material. Make every effort to
inform media members of upcoming news conferences,
and they should be given adequate time to arrive for the
Under extraordinary circumstances the CO and the
PAO may choose to brief participating reporters about
future operations. Such background briefings are
conducted with the agreement that information will not
be reported until no harm could come from its public
release. Background briefings are risky. Do not give
background briefings unless a high degree of mutual
trust and respect exist between the Navy and the
reporters involved. Violation of such trust is grounds for
immediate withdrawal of accreditation.
Reporters sometimes have specific requirements for
information that is best collected through personal,
one-on-one interviews. Such interviews should be
scheduled as often as possible when requested by news
media and when the interviewee agrees, The CIB
concentrates many news media in a small area with all
working from the same information. Interviews allow
different, more complete and more credible reporting
opportunities for news media.
When possible, especially when requested by the
interviewee, you should record these interviews.
Military journalists and photographers have story
and photo opportunities their civilian peers do not have.
Accordingly, the CIB prepares releases when something
newsworthy occurs. These releases should only
complement the stories being released by the media.
Avoid duplicating or competing with the efforts of the
news media and releasing hard-sell pitches about the
military. Let military actions speak for themselves.