Figure 4-1.—Consumer magazines provide potential markets for magazine writers.alterations to their contents or the changing interests ofthe reading public. Family Circle, for example, is notread exclusively by women, and men are not the onlyreaders of Gentlemen’s Quarterly.Special Interest PublicationsSpecial interest publications, as the term implies,are magazines directed at specific groups of readers withone or more common interests.Some magazines attempt to cover all aspects of abroad subject, while others are concerned only with aparticular element of the general subject. SportsIllustrated, for example, contains stories on practicallyany sport, but Golf Digest carries only stories related togolf.Other special interest publications find theiraudiences through different demographic segmentations.There are magazines published primarily for men (Fieldand Stream, Playboy, Gentlemen’s Quarterly, etc.),women (Cosmopolitan, Vogue, Woman’s World, etc.),boys (Boys’ Life) or girls (Teen).There are magazines for various age groups. Forexample, Senior World is published for senior citizens;Modem Maturity for men and women 54 or older;Mademoiselle for college women, ages 18-22; Careersfor boys and girls, ages 15 to 18; Children’s Digest forboys and girls, ages 8 to 10; Jack and Jill for children,ages 6 to 8; and Highlights for Children, ages 2 to 12.There are also magazines aimed at blacks and otherminorities. Ebony, for example, is intended for blackmen and women and could be considered a “generalinterest publication.” Essence is one of a number ofmagazines published with black women in mind, andPlayers caters to black male readers.Some magazines are published for residents of aspecific location, such as Phoenixfor citizens of4-2
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