COMPANY PUBLICATIONS (HOUSE  ORGANS) Unlike business journals, company publications, or house organs, are produced by, or for, the businesses or organizations  they  serve.  Their  readers  need  or  want certain information about the companies for which they work, and the companies try to provide it. There are six basic kinds of house organs. Many of the  larger  companies  publish  them  all.  A  number  of companies   consolidate   their   news   into   fewer publications.   Some   small   companies   produce   only occasional  newsletters  for  their  employees.  Whatever the case, all have a need to communicate to an internal or external audience. And all have a need for material that will interest their readers. The   six   types   of   company   publications   are   as follows: Employee Customer Stockholder or corporate Sales Dealer Employee Employee  magazines  are  designed  to  inspire  and motivate employees. They keep workers up to date on company   programs   and   policy   and   knowledgeable about  employee  benefits.  They  also  provide  recognition of   the   accomplishments   of   employees   and   inform co-workers of those achievements. Published  at  regular  intervals  (weekly,  monthly, etc.),   employee   magazines   are   much   like   ship   and station   newspapers. Customer Technical service Customer magazines are produced to remind their readers of the desirability y of using a company’s product or service. Stockholder or Corporate Stockholder or corporate magazines are published to  inform  a  company’s  shareholders  about  policy  and financial matters concerning that company. Sales Sales magazines are publications designed to help a  company’s  field  representatives  make  more  sales. These  publications  contain  suggestions  on  generating customer interest in some product or service and tips on closing  sales.  They  might  carry  an  evaluation  of  a successful sales campaign and offer advice on ways for the sales force to use it in connection with their wares. Sales magazines also are useful in keeping a sales force abreast of changes and improvements in their products and for motivating personnel with articles on positive thinking. Dealer Dealer   magazines   are   publications   produced   to maintain an open channel of communication between a manufacturer  and  each  independent  dealer.  They  deal largely with facts about the manufacturer’s product. Technical  Service Technical  service  magazines  are  publications  that contain  technical  information  necessary  for  using  or repairing a manufacturer’s product. Many  of  the  larger  companies,  and  some  of  the smaller  ones,  have  their  own  printing  facilities  and editorial   personnel   so   they   can   produce   their publications “in-house.” Others employ only editorial personnel and “farm out” the printing requirements. Still other   companies   contract   to   have   their   magazines produced entirely by outside publishers. Regardless of the  system  used,  the  masthead  of  each  magazine contains the name and address of the editor to contact about submitting material. SERVICE-ORIENTED   MAGAZINES Service-oriented  magazines  are  those  magazines produced primarily for military personnel (active duty, reserve   and   retired),   military   dependents   and Department of Defense (DoD) civilian employees. That is  not  to  say  that  these  publications  have  no  readers outside   their   targeted   audience.   Many   of   the service-oriented  magazines  are  read  with  interest  by such people as educators, contractors, former military personnel and “friends of the services,” such as Navy League members. However,   Navy   journalists   writing   for   these magazines  should  remember  to  direct  their  articles  to the primary audience. Service-oriented magazines may 4-4