FOUR-UNIT HEADING
RELEASE LINES
Each broadcast script will have a four-unit heading,
All items submitted to radio stations should contain
located below the administrative information but above
specific release information. One of the following
the actual story matter. Though not read aloud, this
release methods is recommended:
heading tells at a glance the basic information the
broadcaster requires in scheduling your story for a
l
newscast. The four-unit heading contains the following
components:
l
l Slugline. The slugline serves as a title or headline
of the story.
l Date. The date on the script is the date of its
l
release.
l Copy length. The copy length tells the recipient
how long it will take to read your broadcast copy.
l
. Release line. The release line indicates the type
FOR IMMEDIATE RELEASE. Use on hard
news items.
FOR GENERAL RELEASE. Use on soft news,
features or spots that do not require immediate
airing before its value is lost.
DO NOT USE AFTER (Time and Date). Use
on spots or news items about events that run for
a limited time.
HOLD FOR RELEASE UNTIL (Time and
Date). Use on advance releases.
of broadcast release (covered in the following
Figure 13-2 is an example of a completed radio
text).
news release.
PUBLIC AFFAIRS OFFICE
TELEPHONE: (904) 456-5070
NAVAL AIR STATION SAMARA
456-5071
POINT KENT, FLORIDA 32505-5484
DSN: 922-5070
FAX: 456-5072
FOR FURTHER INFORMATION, CONTACT:
LCDR LEE MAZZILLI (PAO)
JO1(AW) JUAN AGUSTO (APAO)
O F F I C I A L N E W S R E L E A S E
(FOR RADIO)
PAGE 1 OF 1
PROGRAM 75 (WORD COUNT)
RELEASE NO. 36-94
SAMARA HELICOPTER CRASH
KILLS FOUR (Slugline)
(Release Date) July 21,1994
30 SECONDS (Copy Length)
(Release Line) FOR IMMEDIATE RELEASE
A MILITARY HELICOPTIER CRASHED TODAY AFTER TAKING OFF FROM NAVAL AIR
STATION SAMARA, KILLING ALL FOUR CREW MEMBERS ABOARD. THE S-H
THREE-H “SEA KING,” ASSIGNED TO HELICOPTER COMBAT SUPPORT SQUADRON
297, WAS EN ROUTE TO A TRAINING EXERCISE ABOARD THE AIRCRAFT CARRIER
U-S-S QUERINO (KAY-RINO) WHEN IT WENT DOWN AT THE NORTH END OF THE
MAIN RUNWAY. THE NAMES OF THE DEAD ARE BEING WITHHELD PENDING THE
NOTIFICATION OF RELATIVES. THE NAVY IS INVESTIGATING THE CRASH.
# # #
Figure 13-2.—Completed radio news release.
13-12
