IN ANSWERING QUESTIONS 8–11 THROUGH 8-15,
SELECT FROM COLUMN B THE DESIGN PATTERN
CHARACTERIZED BY THE STATEMENT IN COLUMN
A.
RESPONSES MAY BE USED MORE THAN ONCE.
A. STATEMENTS
B. CATEGORIES
8-11.
8-12.
8-13.
8–14.
8–15.
Large multi-column 1.
Horizontal
headlines, large
horizontal pictures Z.
Modular
This format came
3.
Grid
about from a study
that showed that
readers estimate
they read horizon–
tal copy faster than
vertical copy
Intersecting lines
are used to form
rectangles to give
a page the look of
modern magazines
Pleasing vertical and
horizontal rectangles
are combined and irreg–
ular story shapes are
avoided
A strong vertical chim-
ney is the earmark of
this design pattern
8-16.
Which of the following design
patterns places a strong emphasis
on a single story or issue?
1.
Focus
2.
Total
3.
Functional
4.
Grid
8–17.
What design, if any, is best for a
ship or station newspaper?
1.
Horizontal
2.
Functional
3.
Dynamic balance
4.
None
8–18.
8–19.
8–20.
8-21.
8-22.
8-23.
Around the time of the Spanish–
American War, which headline form
was introduced?
1.
Initial letter
2.
Multi-column heads
3.
Multi–decked heads
4.
Streamlined, compact heads
In colonial America, what was the
predominant headline form?
1.
Initial letter
2.
Multi-column heads
3.
Multi-decked heads
4.
Streamlined, compact heads
In the modern period following
World War I, what headline type
came into prominence?
1.
Initial letter
2.
Multi-column heads
3.
Multi–decked heads
4.
Streamlined, compact heads
Which of the following pairs of
adjectives best describe a good,
modern headline?
1.
Long and specific
2.
Brief and dramatic
3.
Long and informative
4.
Brief and informative
What facet of the story helps
determine the size of a headline?
1.
The prominence of the persons
in the story
2.
The importance of the story
3.
The interest of the story to
the reader
4.
The timeliness of the story
The headline “Navy to Buy Whole
Town” illustrates what headline
style?
1.
Downstyle
2.
All caps
3.
Upper and lower head
4.
Lower head
50
