. Number of times broadcast each week l Source of program WEEKLY  SCHEDULE The  weekly  schedule  differs  from  the  master program  schedule  in  that  operational  information  is  left out  while  program  highlights  are  included.  These program notes must be brief, but if space permits, should be enough to attract the interest of the audience. This is basically the same as the weekly television schedule discussed  earlier. Audience  surveys  and  their  data  are  important considerations when you plan programming strategies. Your knowing how to produce and analyze survey data is  obviously  a  major  part  of  being  a  broadcast supervisor. However, for the print journalist and the public  relations  practitioner,  understanding  survey production and how it functions is also paramount. If the senior journalist and PAO are ever to achieve the “work smarter, not harder” catch phrase, each must understand and use the information in Chapter 9 on a regular basis. TACTICS AND SCHEDULING In the “Television Programming” section of this chapter,  we  covered  the  two  techniques  of  program blocking: vertical and horizontal. For the full week of radio programming, using both vertical and horizontal blocking  techniques  is  most  often  seen  (fig.  8-16). As  with  television  programming,  vertical  blocking is  arranging  your  program  segments  for  a  one-day period in a vertical, or up and down fashion. Scheduling two consecutive hours of The Countdown at 0805 on Saturday would be to vertically block the show. Horizontal  blocking  is  arranging  your  program segments  for  two  or  more  consecutive  days  so  that repeat programs form horizontal, or left to right lines. Scheduling the 55-minute Charlie Tuna program at 0805 for five consecutive days is an example of horizontal blocking. On a master radio program schedule you will have both vertical and horizontal blocking, depending on the scope  of  your  consideration.  The  program  blocking  for the day would be vertical, and two or more consecutive days would be horizontal. NBS detachments are unique in that many military communities are often served by one radio station. The tastes and preferences within these communities are diverse.  To  better  meet  these  needs,  many  NBS detachments  are  equipped  with  both  AM  and  FM stations.  Considering  your  target  audience  is  only available at certain times of the day and that there is a shortage of radio entertainment sources to suit their diverse  tastes,  counter  programming  (simultaneously scheduling programs with different appeal) the AM/FM schedule  offers  an  innovative  way  to  satisfy  those special audience needs. Traditionally,  the  AM  service  involved  a  program schedule  of  lead  prime-time  music  shows  and  blocked AFRTS-BC  produced  programs  during  prime  time. When  the  FM-stereo  service  was  introduced,  it  featured only  “beautiful  music”   and was usually completely automated.  This  type  of  counter  programming  allowed the  station  to  serve  the  typical  AM  radio  listener  who enjoyed a contemporary sound while satisfying a special interest group who preferred a more sedate music sound. Since  the  AFRTS-Arbitron  survey  found  that  the  bulk of the beautiful music format audience was over 35, it also made the job of communicating command infor- mation easier. The message could be aimed toward either the under-35 or over-35 segment and handled in a manner that best communicated to them. The young adult in the military of today has grown up  listening  to  rock  and  other  contemporary  music  on FM-stereo. Advances in technology and lower prices have  brought  good  quality  FM-stereo  receivers  within the reach of most of the audience. Considering this audience  expectation  of  how  FM-stereo  should  sound, many   NBS   detachments   counter   program   less traditionally. To be responsive to the current audience preference for a contemporary-formatted FM service, some NBS detachments are programming local live contemporary music   shows   according   to   local   audience   tastes. Contemporary   format   AFRTS-BC   canned   shows, directed at special interest audience segments, are also scheduled  on  FM. The  contemporary  sound  of  the  FM  service  is counter  programmed  on  AM  with  beautiful  music  and adult contemporary canned shows from AFRTS-BC. Local live shows continue with the mixed music format. This counter programming allows you to serve more special interest groups with programs tailored to their various tastes. Your station’s latest audience survey is invaluable in discerning special interest groups and their listening habits. This data can show you if there is a need to counter program, and if so, to what extent. As a broadcast supervisor, you have to consider the additional  manpower  needed  to  perform  more  local  live 8-24