1600-1800 and late night is 2300 to sign-off.) For
example, figure 8-5 indicates that adult family members
increase their viewing time during the early afternoon
hours. Further research indicates the majority of the
viewers at that time are female. Therefore, you should
program shows with adult female appeal at that time,
such as soap operas, to meet the needs of the audience.
Your making the assumption that an increase in viewing
during this time slot is attributable to adult women is
poor programming. Only research for you to determine
the demographics of the audience during all dayparts is
justification for your programming to a particular
audience type.
Another important consideration is the shift worker
audience. The size of that audience will vary from
location to location, so it is up to you to determine the
size and viewing habits of that audience in your area.
The audience survey will aid in the determination. This
will play into your programming decisions to the degree
that you may want to repeat prime time and other
popular programs to meet the needs of the shift worker
audience. This is especially true on large afloat com-
mands.
AVAILABLE PROGRAMMING
Most radio stations at NBS detachments are on the
air 24 hours a day and provided 80 hours of pro
gramming from AFRTS-BC per week. The remainder
of the week, 78 hours, is filled out with live pro-
gramming or repeats. Television stations, meanwhile,
are provided 92 hours of programming per week. The
advantage for television is that in most places it is not
on 24 hours a day (certain AFRTS networks are 24 hours
a day on the weekend). It signs on and off each day at
prescribed times according to local audience and
command needs and requirements, so there is not a need
to fill the remaining hours each week. The 92 hours of
programming provided to television stations comes in
the form of shipments from AFRTS-BC and SATNET
feeds.
AFRTS-BC Shipments
AFRTS-BC shipments are comprised of prime time
programs, movies, mini-series and specials. Short fillers
and childrens programming are also included. As
shows are dropped by commercial networks,
AFRTS-BC makes an effort to replace them in kind,
drama for drama, sitcom for sitcom, and so forth.
AFRTS-BC shipments come with Tele-Tips (fig. 8-7)
describing programming and other pertinent
information. Tele-Tips can be used for previewing
programming to check for sensitivities. It also gives you
information concerning program changes in each
shipment, show length and natural break times for
inserting local spot announcements. Tele-Tips are also
available on 5-inch floppy disk for use in the AFRTS
Operations Network (ONET) computer system.
SATNET
SATNET is the worldwide AFRTS 24-hour satellite
network. It is designed to provide overseas outlets with
time-sensitive programming, such as major network
evening newscasts, information programs like Meet the
Press, specials like the Grammy Awards and sporting
events. It also provides breaking news coverage.
AFRTS-BC provides SATNET program schedules to all
SATNET users (fig. 8-8). This schedule provides
overseas outlets with the feed times for regularly
scheduled program material and is updated on an
as-needed basis. SATNET provides a closed circuit feed
twice a day that includes the daily broadcast schedule,
program advisories, the weekly sports schedule and
other information.
One other source of material is locally produced
shows. These include local news, community interest
programs and feedback type programs that can give
station management an unscientific, but important
gauge of what the audience is currently thinking.
Command information programs are also included. An
important note on these types of programs is that they
should generally be included in your prime time
programming.
Restricted Programming
In certain areas of the world, programming provided
by AFRTS-BC may be partially restricted because it
constitutes competition with, or is detrimental to the
commercial artist, copyright owners or other private
interest determined to be competitive (see DoD
5120.20-R). Examples of this are NBS detachments in
Iceland and Puerto Rico. Remember, AFRTS-BC is able
to acquire the use of programs at a substantially lower
cost than commercial networks. Because some current
programs are sold to the television networks in these
countries, the producers of the programs restrict AFRTS
from airing them, thereby giving the copyright owner
opportunity for greater profit. In areas where certain
programs are restricted from use, the military
programmer has to depend on the station film and video
library.
8-9