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Primary Optical Area
Figure  1-8.Thumbnail  sketch  for  a  double-page  layout

Photography (Advanced) - Advanced manual for photography and other graphic techniques
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Figure  1-7.—Picture  Layout. With leading lines and other elements in a layout, you  can  suggest  to  the  reader’s  subconscious  mind that the eyes follow a desired course through the page. For example, a photograph placed in the primary optical area should have leading lines that direct the eyes of the reader into a page or story. These lines must  not  direct  the  reader’s  attention  away  from  or out of the story. DIRECTIONAL  LINES  OF  FORCE The two weakest points on the page are known as fallow  corners  (upper  right  and  lower  left).  An element placed in the fallow comers must be strong enough to attract and hold the eye of the reader. Directional lines of force, whether real or implied, are what causes the eye to move from the primary optical area through both fallow comers and finally end up at the terminal area. When laying out pictures, you must locate the directional lines of force and use them to build reader interest. Then you must force the eye of the reader to flow   with   the   story.   Lines   of   force   may   be established  by  picture  direction,  or  they  may  be formed by other elements, such as a headline, a copy, or the shape and size of a photograph. The most important  thing  to  remember  is  that  the  directional lines of force should direct the reader from one area to another. (See figure 1-7.) COMPOSITION Composition in layout may have several patterns. For example, the elements of layout can be arranged in the form of pyramids, inverted pyramids, Ss, or reversed Ss. When the layout consists of two or more pages, you  should  establish  unity  between  pages.  This  can 1-20







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