Figure 8-3.Presure-transfer lettering.
paste-up in light-blue pencil then to position each letter
in its proper place.
Pressure-transfer lettering (fig. 8-3) is similar to
paste-up lettering, since the letters of the alphabet are
printed on acetate sheets. However, instead of cutting
the letter out of the acetate sheet and attaching it to the
paste-up, you simply move the sheet until the desired
letter is in the proper position; then you rub the front of
the sheet with a pencil or burnisher. When pressure is
applied, the letter transfers from the back of the acetate
sheet directly to the paste-up. You can remove a
pressure-transfer letter with an ordinary pencil eraser,
X-acto knife or masking tape.
One disadvantage of using printed lettering sheets
is that when you run out of frequently used letters, you
have to acquire a new sheet.
In addition, there are several headliner machines
on the market that produce display matter
photographically. The heads are set in long lines or strips
that are then trimmed and pasted in place on the layout.
Headline preparation is covered in Chapter 9.
Photographs cannot be pasted onto the layout with
type and line art because they must be photographed
through a halftone screen. Therefore, they are often shot
as separate negatives and then spliced into the master
(line) negative of the page before the plate is made. With
this method, only the shape and size of the halftone are
indicated on the page layout. This is accomplished in
several ways. The simplest is to mask out the area
where the halftone will be positioned with india ink or
black paper. Another way is for you to square off the
space on the paste-up, putdown a piece of red adhesive
film and cut it to fit the halftone area. The camera
photographs the red the same as black. The red
cellophane is more expensive, but it is much easier to
use and often more accurate. Red or black space on the
paste-up appears as clear space on the negative. It serves
as a window through which the platemaker can
accurately position the halftone negative into the line
Another method is to print the photograph to size,
screen it and paste it in place on the layout sheet before
making the page negative.
Either method may be used at the publishers
discretion. However, your concern will be with
submitting the artwork to the publisher in the proper
form with the appropriate guidelines explaining your
requirements, rather than the mechanics of printing.
There are three ways to submit your photographs to
the publisher. They are as follows:
1. When photographs are printed or cropped to the
exact size they are to appear in the publication (a
one-to-one shot in printing terminology), they may
be mounted in their predetermined position on a
separate layout sheet. Therefore, you will submit two
paste-ups one containing the line work and the other
2. When photographs are to be reduced or
enlarged, crop or scale them to indicate the desired size.
Cropping and scaling will be covered later in this
3. When a halftone is to be of an irregular shape,
the preparation procedure is somewhat different. In this
case, a window for the platemaker is needed. You can
make the window as follows: paste the actual
photograph in position on the line paste-up, attach a
clear acetate sheet over it, then, with red or black opaque
paint, carefully paint in the area indicated by the outline
of the photograph under the acetate. There is also a
special materiala red-coated acetatethat can be
used to outline the illustration. This red is translucent
and can be scraped away from the outside outline of the
halftone, leaving the red shape for the camera to record