ONE AND SEVEN-EIGHTS
ONE-TENTH OF A PERCENT .1%
4951 WEST 14TH LANE
4951 W. 14 LN.
12-YEAR-OLD MARY SMITH
MARY SMITH, 12
10:30 THIS MORNING
6 OCLOCK THIS EVENING
or 6 P-M
11 AND A QUARTER
SIX AND A HALF
12 AND A HALF
LOUIS THE 16TH
POPE JOHN PAUL THE THIRD
POPE JOHN PAUL III
THE NUMBER ONE TEAM
9 TO 4
NINE TO FOUR
23 TO 6
23 TO SIX
3-1 or 3:1
5 FT. 5 IN. or 5-5
Figure 13-1.Using numbers in broadcast copy.
That is not to say there is nothing you can do in the
Writing for the ear can be tricky business. Reducing
meantime. To the contrary, there is plenty you can do to
a complicated issue or concept into shorter and simpler
prepare yourself for success in this challenging field.
terms is required of a good broadcast writer.
As an aspiring broadcast writer, you should study,
The most successful broadcast writers write the way
carefully, examples of good broadcast writing. In
people talk in their daily conversations. They write as if
addition, as you begin to write, remember the principles
they were telling the story to a friend. As an experiment,
and techniques covered on the following pages.
start noticing the lengths of sentences used in normal