and the announcer has a problem. Note the following
THE WESTERLY WIND
THE LOVELY LITILE LASSES
Beware of too many sibilants . . . s and sh
sounds. They tend to create a hissing sound when read
aloud Read the following example aloud:
THE SIX SOLDIERS STOOD
SHOULDER TO SHOULDER.
This problem also arises quite often when the
apostrophe is used to show possession. Remember, the
sibilant makes the announcer sound like a snake sliding
Watch out for homonyms words that sound alike
but have different meanings. The ear cannot tell the
difference between won and one or bear and
Here and There
Where are here and there when they are heard
by listeners scattered over a wide broadcast area? Make
here and there taboo words when you must refer to
a location. Here, in reference to a location, can be
anyplace it is heard
So-called red flag words can lead to libel. You
should be careful not to mistake colorful treatment in
your story with words like Marxist, illegitimate,
deadbeat, addict, and soon.
When you refer to persons, places or things already
mentioned avoid using meaningless words, such as
latter, former and respectively. Again, listeners
cannot refer back. Likewise, avoid transitional phrases
within your stories, such as meanwhile, meantime
and incidentally. They are crutches. Each thought,
phrase or paragraph should flow to the next with skillful
organization not with throwaway transitional words.
Steer clear of flowery phrases and trite expressions that
take uptime and space and are of no value. Also avoid
slang, vulgarisms and dialects in news writing.
Always translate military jargon and technical, legal
and foreign terms into simple language as in the
IN THE EVENT OF
Abbreviations and Acronyms
Abbreviations are used in broadcast copy, but only
when they are intended to be read as abbreviations. The
use of well-known abbreviations is permissible, such as
Y-M-C-A, F-B-I, U-S, U-N, A-M, P-M or E-S-T (note
hyphens). You may also use MR., MRS., MS. and DR.
ST. may be used instead of SAINT, in cases such as
ST. LOUIS or ST. PAUL.
Do not abbreviate the names of military
installations. For example, use FORT (not FT.) KNOX
and NAVAL AIR STATION (not NAS).
Never abbreviate names of states, cities, countries,
political parties (except G-O-P), days of the week
months, titles of officials and address identification,
such as street, avenue, drive or boulevard. In addition,
avoid starting a sentence with an abbreviation.
A good rule for you to remember when using
abbreviations in broadcast copy is when in doubt
write it out. Note the following examples:
THE SR. BALL