start. This is an inconvenience the audience does not deserve. Many NBS detachments and stations afloat will back time their programming (starting from the nightly newscast), and time block the programming from the beginning of the news until the prime time is over. This gives the largest segment of your audience what appears to be stateside style television programming and is not such a drain on your spot and filler library. Usually the prime time ends with a nightly movie, and this will segue nicely  back  into  off-time  blocking. MASTER PROGRAM SCHEDULE LAYOUT To layout your master schedule, it is best for you to work  in  rough  draft  form.  This  way  you  can  make changes as you go along, and once it is complete, you can transfer the finished product over to a more formal master  program  schedule  sheet. A program schedule worksheet should be similar to figure 8-13 with the day blocks listed horizontally and the time blocks listed vertically. At  stations  where  the  AFRTS  ONET  computer system is in use and once the work sheet is completed, you  can  build  and  complete  the  schedule  on  the computer. To fill in the work sheet, just write the program name in the appropriate day or time block and then draw an arrow to the end of the run time of the program as shown in figures 8-10 and 8-11. Each master schedule should contain the following: l l l l l Name  of  programs Length  of  programs Type  of  programs Source  of  programs Day and time of programs WEEKLY  SCHEDULE The weekly schedule is the publicity aspect of your master program schedule (fig. 8-14). It is one way you get  the  schedule  distributed  to  the  audience.  Copies  are distributed  to  local  military  publications.  On  most  bases overseas, the NBS detachment runs the weekly schedule in the local base newspaper and also places copies in high traffic areas, like the local exchange, commissary or recreation center. The  weekly  schedule  should  include  the  following: . Day and time of broadcast l Program title . Program type and a brief synopsis of the show (optional) The layout of the weekly schedule will be different from the master program schedule, but as shown in figure 8-14, the information is usually listed first by day and then by time. All  the  different  sources  available  to  you  as  an AFRTS television programmer provide a potent pool of programming  material  that  any  commercial  station would  envy.  Combined  with  careful  audience  research and an understanding of what those figures mean, the military  programmer  has  all  the  necessary  tools  to program an effective command information vehicle-a vehicle that gives those serving overseas or onboard ship a quality taste of home. RADIO  PROGRAMMING Learning   Objective:   Recognize   the   principles capabilities  and  requirements  of  radio  programming. As with television broadcast programming, radio programming  begins  with  knowing  your  audience. Also, an audience survey is essential in evaluating the effectiveness of your station. In programming for the radio,  you  must  satisfy  the  individual  tastes  and preferences of the listening audience, just as you would with television. Armed with the results of your survey, you are better able to decide what programs should be broadcast at what time. You must also understand the audience appeal of the available  programs.  Begin  by  reviewing  the  list  of programs   available   to   your   station.   AFRTS-BC publishes (quarterly) a program ratings form (fig. 8-15) that lists programs issued to AFRTS outlets. This form can  tell  you  the  program  type,  length  and  programming priority. If you are not familiar with a particular program, be sure you listen to it. As you familiarize yourself with a program, keep in mind the audience segment to which it might appeal. Because of the uniqueness of local live time  shows,  it  is  important  to  your  programming decisions  that  you  become  familiar  with  these  products. 8-17