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Management Tools
Navy Staffs
Staff Functions
Staff Relationship with the Flagship
Office Location and Appearance
Planning - 14129_20
Coordinating
Evaluating
Internal Communications
Training
Role of the Senior JO
Methods
Credibility
Correspondence
Purpose
Paragraph Organization
Order of Sentences
Writing the Public Affairs Letter
Writing for the COs Signature
Preparing Directives
Figure 1-3. Standard Navy Instruction Format
Figure 1-4. Standard Navy Instruction Format (continuation page)
Figure 1-5. Standard Navy Notice Format
Figure 1-6. Standard Navy Change Transmittal Format
Messages
Figure 1-7.-Joint Message Form (DD 173/2).
Classification Block
Unit SITREP
New Release in Message Form
Figure 1-8.-Unit Situation Report (SITREP).
Figure 1-8.-Unit Situation Report (SITREP)Continued.
Figure 1-9.-Accident press release
Figure 1-10.-Public Affairs Guidance (PAG).
Figure 1-10.-Public Affairs Guidance (PAG)Continued.
Memorandum for the Records\
Point Paper
Figure 1-13.-Formal point paper format.
Files
Figure 1-15.-Sample CLIPANALYSIS.
The Telephone
Shipboard Public Affairs Office Management
Manning
Homecomings
Civilian Embarkation
SECNAV Guest Cruise
Tours
Financial Management
Figure 1-17.Shipboard public affairs office management outline.
Communicating with the CO
Microcomputers
Keyboard
Magnetic Disks
Printers
Backing up Text/Data Files
Conclusion - 14129_69
Chapter 2 Public Affairs in Adverse News Situations
Lessons Learned from Past Disasters
USS Iowa
USS Iowa - Continued
USS Midway
USS Midway - Continued
Hurricane Hugo
Disaster Preparedness
Objectives
Figure 2-3.Sample command public affairs disaster plan.
Figure 2-3.Sample command public affairs disaster planContinued. - 14129_81
Figure 2-3.Sample command public affairs disaster planContinued. - 14129_82
Figure 2-4.Sample public affairs office disaster plan.
Figure 2-4.Sample public affairs office disaster planContinued.
Policy Materials
General Administration
Figure 2-5.Sample public affairs office disaster action work sheet.
Figure 2-5.Sample public affairs office disaster action work sheetContinued. - 14129_88
Figure 2-5.Sample public affairs office disaster action work sheetContinued. - 14129_89
Figure 2-5.Sample public affairs office disaster action work sheetContinued. - 14129_90
Public Affairs Procedures in Naval Disasters
Initial Actions
The Initial News Release
Accuracy
Briefing Reporters
Admitting Reporters to the Accident Scene
Photography Control at the Accident Site-Off Base
Authoritative Background Information
The PAO and Navy Investigations
Next of Kin
Navy Family Support
The Memorial Service
Responsibilities - Continued
Chapter 3 The Command Information Bureau
Follow Guidance
Media Relations Division
CIB Site Selection and Configuration
Figure 3-1.CIB layout
Media Needs
Media Pooling
Media Ground Rules
Follow-Up Actions
Background Information - 14129_114
Chapter 4 Media Relations
War of Words
News Services
United Press International
Internal Promotional Publications
Role of the PAO/Senior Join Media Relations
News Release
Oral Release
Figure 4-2.Query sheet.
Types of Interviews and Techniques
Television Interview Tips
News Conference
Figure 4-3.Media RSVP sheet
Conducting the News Conference
Pre-Departure Briefing
Navy Office of Information
Military/Media Relations During Hostilities
Operation Desert Shield/Storm Ground Rules
Guidelines for News Media
Media Relations Do's and Dont's
Chapter 5 Community Relations and Special Events
Importance of an Effective Community Relations Program
Parts of a Community Relations Program
Projects and Activities
DoD/Navy Communications Policy
Planned Community Relations Program
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Community Power Structure
Community Organizations
Figure 5-1.Sample outline for a community survey file.
Figure 5-1.Sample outline for a community survey fileContinued.
Mutual Problems and Interests
Planning - 14129_147
Communicating
Special Events
Targeting the Audience
Special Events Policy
Planning - 14129_152
Ceremonies
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Major Events
Figure 5-2.Command planning directive for a major eventContinued.
Importance of Details
Identification Tags
Souvenirs
Chapter 6 Speeches
Speech Classifications
Speeches to Stimulate
Speech Delivery Methods
Memorization
Figure 6-1.Key word outline.
Speech Introduction
Rhetorical Questions
Motivation
Speech Explanation
Phrasing
Speech Summary
Speech Writing
Speaker Analysis
Figure 6-2.Audience analysis outline.
Speech Wording
Speaker to Audience Contact
Directly Shown Devices
Figure 6-4.-Line, pie, bar and picture graphs
Posters
Optically Projected Aids
Overhead Transparency Projector
Videotapes
Actual Objects and Models
Types of Screens
Line of Vision
Figure 6-9.-Screen relationships for audience seating.
Audiovisual Mechanics
Establishing a Directive
Figure 6-11.-Follow-up letter.
Develop a Speaker File
Figure 6-12.-Biographical data form.
Figure 6-13.-Letter to neighboring commands inviting speakers bureau participation.
Speakers Folders
Letter File
Figure 6-15.-Incoming letter.
Figure 6-16.Acceptance letter.
Figure 6-17.Confirmation letter.
Figure 6-18.-Speaking engagement report.
Figure 6-19.-Letter of appreciation.
Figure 6-20.-Speakers bureau work sheet.
Figure 6-21.-Speaker request form.
Figure 6-22.-Letter soliciting speaking platforms.
Policy Guidance
Assisting the Speaker
Chapter 7 Newspaper Staff Supervision
Selection Committee
Special Services
Newspaper Establishment
Newspaper Staff Organization
Associate Editor
Sports Editor
Photography
Copy Log
New Gathering Methods
Print Selection
Figure 7-5.-Sample CE newspaper galley proof.
Proofreading Galley Proofs and Bluelines
Figure 7-6.Sample CE newspaper blueline.
Hardware
Software
Chapter 8 Broadcast Management
Operations
Television Programming
Programming Strategies
Programming Development
Figure 8-3.-Sample survey results.
Other Dayparts
Figure 8-7. Sample AFRTS-BC Tele-Tips Sheet
Available Programming
Figure 8-8. Sample AFRTS-BC SATNET schedule
Programming Tactics
Figure 8-9.-Horizontal blocking on a schedule work sheet
Figure 8-10.-Vertical blocking on a schedule work sheet.
Figure 8-11.Free form blocking on a schedule work sheet.
Figure 8-12.-0ff-time blocking on a schedule work sheet.
Figure 8-13.-Sample program schedule work sheet.
Radio Programming
Figure 8-14. Sample Weekly schedule as published
Figure 8-15.-AFRTS radio program ratings form.
Peak Periods
AFRTS "Canned" Shows
Figure 8-16.-Program schedule work sheet (radio).
Figure 8-17.-Master program schedule sheet (radio).
Tactics and Scheduling
Production
Microphone Usage
Video Editing
News
News Director/Assignment Editor
Figure 8-18.-Local newscast time sheet.
Figure 8-18.Local newscast time sheet-Continued.
Figure 8-18.-Local newscast time sheet-Continued.
Field Shooting Techniques
The Anchor
Navy News this Week
Sports
Interviewing
Photgraphers
Announcing
Vocal Quality
The Future
The Future - Continued
Chapter 9 Audience Surveys
Types of Surveys
Formal Surveys
Personal Interview Surveys
Development of Surveys
Sample Selection
Random Selection
Writing the Questions
Reliability
Analysis of Surveys
Summary - 14129_275
Summary - Continued
Appendix I Sample Format for a Public Affaris Plan
Appendix I - Continued - 14129_278
Appendix I - Continued - 14129_279
Appendix I - Continued - 14129_280
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Appendix II Sample Public Affairs Annex to and Operation Order
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Appendix III CIB Plan (Special Event)
Appendix III - Continued - 14129_294
Appendix III - Continued - 14129_295
Appendix III - Continued - 14129_296
Examples (Appendix I) - 14129_297
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Appendix IV Adverse Incident Plan
Appendix IV - Continued - 14129_312
Appendix IV - Continued - 14129_313
Appendix IV - Continued - 14129_314
Appendix V Ship Commissioning Plan
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Appendix VI Decommissioning Plan
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Appendix VII Special Events Checklist
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Appendix VIII Reference Used to Develop the Traman
Appendix VIII - Continued - 14129_364
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Index - 14129_367
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