be compared with the special interest publications in the
consumer magazine class. They are directed at a specific
group of readers with a common interest (concern about
the military establishment). Some of these magazines
are intended for readers in all the armed forces (Defense
News), while others are directed at a single service (the
Navys All Hands). Still other service-oriented
magazines are published for a select group within a
broad specific group. Examples of this type of magazine
include The Navy Supply Corps Newsletter and Mech.
These publications could also be compared with trade
journals in the company publications class.
Service-oriented magazines are generally divided
into the following three categories:
Association-Produced
Association-produced magazines are service-
oriented periodicals sponsored primarily by
associations interested in the military establishment and
the individual services. In most instances, these
publications are written and edited either by employees
of the DoD or privately employed individuals. Most
magazines in this category carry advertising to help with
their financing.
Examples of association-produced magazines are
Proceedings, sponsored by the U.S. Naval Institute, and
Sea Power, sponsored by the Navy League of the United
States.
Internal
Association-produced
Commercial enterprise
While most government agencies and all of- the
military services produce publications for their people,
here we are concerned only with those published for the
Navy. Therefore, all references in this manual to internal
magazines are only to those produced for an audience
connected directly with the Navy. These internal
magazines include publications produced by the DoD,
Department of the Navy (DON) and individual naval
commands. These publications can also include any
magazine published by a command in another branch of
service if at least one of the Navys publics is apart of
its targeted audience.
Internal
issued periodically most are monthly publications
Internal magazines are financed with appropriated,
or in some cases, nonappropriated funds. They are
and contain no advertising. They are distributed free to
their intended readers throughout the fleet. However,
these publications are available to anyone in or out of
the service and may be obtained at prescribed
subscription rates. Internal magazines are edited (except
for articles submitted by outside sources) and written by
military personnel and civilian employees of the federal
government.
Examples of internal magazines are All Hands
(mentioned earlier), Link, a quarterly magazine dealing
with enlisted personnel information, and Navy Family
Lifeline, a newsletter of educational and informational
articles and feature stories of special interest to spouses
and families.
Commercial Enterprise
Commercial enterprise magazines are those
published by private enterprises. They are financed by
advertisers who want to reach a military audience.
Examples of commercial enterprise magazines are
National Defense, Military Living, Off-Duty, and the
Times Magazine. Magazines in this category are also
listed with the special interest publications group in the
consumer magazines class.
Commercial enterprise and internal magazines
provide the most probable markets for most Navy
stories. However, all possible markets should be
considered when you are developing a story idea
MAGAZINE ARTICLES
LEARNING OBJECTIVE: Analyze the types of
magazine articles and recognize the methods
used in researching ideas for the various types.
Magazine articles are the stories, news items and
other copy, regardless of length, that appear in
magazines. Before publication, any such material is
called a manuscript.
Magazine articles may be either fictitious or true,
and much of the information presented in this chapter
can be applied to both types. However, since Navy
journalists are expected to deal with facts, only
nonfiction writing is specifically addressed here and
throughout this TRAMAN.
The major difference between a magazine article
and a newspaper story is the style in which each is
written. Matthew Arnold, a famous nineteenth century
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