• Home
  • Download PDF
  • Order CD-ROM
  • Order in Print
Assignment Questions - 14130_486
Assignment Questions - 14130_488

Journalist 3 & 2 - Introduction to Journalism and other reporting practices
Page Navigation
  459    460    461    462    463  464  465    466    467    468    469  
12–11. Approximately how many words make up a 60-second story read by an average   announcer? 1. 50 2. 100 3. 150 4. 200 12–12. Besides the slugline and the type of release submitted, what information should be contained in the four-unit heading of a broadcast   script? 1. Name of writer and telephone number 2. Date the copy the length of 3. Brief  summary and  length  of 4. Length of the date the copy released is  written  and copy of  the  release the copy copy and the is to be 12-13. Which of the following practices applies to in-house broadcast copy? 1. Copy must be absolutely clean 2. The same copy-editing marks as those used by the print media are used by broadcasters 3. Broadcast editing methods are used 4. No special concern is paid to the appearance of broadcast copy 12-14. What are the forms of spot announcements? 1. Selling and appeal 2. Information and selling 3. Attention and information 4. Information and action 12–15. Which of the following elements describe the three–pronged approach to structuring a selling spot announcement? 1. Research,    target and delivery 2. Attention,    audience and activity 3. Estimate,   energize and execute 4. Attention,    appeal and action 12-16. What important step in a selling spot is unnecessary in an information  spot? 1. The  attention-getting  step 2. The  audience-targeting  step 3. The call for audience response step 4. The  audience  research  step In  a  telephone  interview  with  the Chairman of the Armed Forces Day program for your area, you obtained the information  in  figure  12-A  below. Your PAO wants you to write a spot announcement on the program for broadcast over local, commercial  radio  stations. A. Armed  Forces  Day  is  scheduled for May 13 and 14. B. Exciting  exhibits  and  demon- strations will be held at Naval Air  Station  North  Island. C. Admission is free. D. The  program  begins  on  Saturday the 14th at 1245. E. This is a chance to get a first- hand look at over a thousand exhibits  of  our  latest  military equipment, including our newest missile  and  supersonic  aircraft. F. Ample  free  parking  is  available for 25,000 cars. G. Additionally,    there will be aerial  demonstrations  by  the Armed  Forces;  acrobatic  flying by the Navy’s Blue Angels and the  Air  Force’s  Thunderbirds;  a simulated  attack  on  an  enemy position by Army Ranger units; plus  a  demonstration  of  Marine Corps  invasion  techniques  using helicopters. Figure 12-A. IN  ANSWERING  QUESTIONS  12-17  THROUGH 12-20. REFER TO FIGURE 12-A. 79







Western Governors University

Privacy Statement
Press Release
Contact

© Copyright Integrated Publishing, Inc.. All Rights Reserved. Design by Strategico.