8-24.
8-25.
8–26.
8-27.
8–28.
8–29.
A single–line headline across the
top of the page is what type of
headline?
1.
Hammerhead
2.
Kicker
3.
Banner
4.
Readout
The headline “Upgrading urged for
nation’s railroads” illustrates
what headline style?
1.
Downstyle
2.
All caps head
3.
Upper and lower head
4.
Lower head
What headline style is the most
difficult to read?
1.
Downstyle
2.
All caps head
3.
Upper and lower head
4.
Lower head
In a flush-left head, the lines
must be of equal length.
1.
True
2.
False
A headline that is twice the size
and set flush left above the main
head is known by what term?
1.
Tripod
2.
Hammerhead
3.
Rocket
4.
Wicket
What is the composition of
tripod head?
1.
A short line of larger
the
type set
flush left and above two lines
of smaller type
2.
TWO lines of small type to the
right of a short line of larger
type twice the size of the
smaller
3.
A single, short line of smaller
type to the left of two lines
of larger type
4.
A larger type centered above
the main head of smaller type
8-30.
What is the unit count system?
1.
A unit value assigned to each
character expressing its height
relationship to other
characters
2.
A unit value assigned to each
character expressing its width
relationship to other
characters
3.
The unit value assigned to each
character expressing the style
in point size and line count
4.
An expression of the height and
width of each character in
terms of units
8-31.
What letters each equal two units
in an all-cap headline?
1.
M and W
2.
N and O
3.
P and Q
4.
R and S
8-32.
What letter of the alphabet is
counted as one-half unit whether
capitalized or lower case?
1. s
2. q
3. i
4. d
8-33.
In headline counting, all numerals,
with one exception, equal how many
units?
1.
1
2.
2
3 .
1 / 2
4. 1 1/2
8-34.
Which of the following punctuation
marks is evaluated as 1 1/2 units?
1.
Exclamation mark
2.
Question Mark
3.
Apostrophe
4.
Semicolon
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